Cross-Selling and Up-Selling

Displays product recommendations that are related to the product that the visitor is viewing, such as “Customers Who Viewed This Also Viewed.” Cross-selling and up-selling has include and exclude rules allowing filtering which type of products are displayed in a recommendation, for example controlling whether the recommendation displays alternatives or supplementary products. The recommendation is also controlled with scoring settings adjusting how relevancy between recommended products is assessed. Read more about include and exclude settings here and scoring settings here.

Shopping Cart Recommendations

Similar recommendation type to cross-selling and up-selling, but intended for shopping cart page. Shopping cart recommendation displays products based on all products in shopping cart and is often displayed as “Customers Who Bought These Bought Also.” Recommendations typically become more relevant when more items there are held in the cart at the same time, as Nosto can base recommended products on more data. Recommended products can be narrowed down to a specific subset using include and exclude settings and scoring settings.

Free Shipping Recommendation

Free shipping recommendation is a similar setting to shopping cart recommendation, but including customisable visibility settings based on total cart value. Otherwise the recommendation type works similarly to the shopping cart recommendation.

Best Sellers and Trending Products

Best sellers and trending products or top lists in short is a recommendation type based on overall trend data and popularity displaying what is currently “hot and popular” on the online store. Displayed products can be filtered and for instance narrowed down to a specific selected subset of products by applying include and exclude settings. Read more here.

Personalized Recommendations

Recommendation displays visitors the items they viewed or added to their cart, but did not buy, during previous visits (technically browser sessions) to the store, giving more weight for items visited more frequently or held in cart, excluding bought items. Usually displayed as: “Items you recently viewed”. Personalized recommendations feature only one additional setting: “Products in shopping cart – Exclude from recommendations”. If selected, products currently held in a shopping cart are removed from the recommendation. Nosto suggests to keep the additional setting enabled. Since the recommendation type is based on personal shopping history, it’s only displayed to visitors who have browsed more than one product during current or previous visits to the site.

Browsing History

Displays visitor’s product browsing history in a linear order. Similar to personalized recommendations, but it doesn’t add any weight for products meaning that products are displayed in the order they have been browsed. Since the recommendation type is based on personal shopping history, it’s only displayed to visitors who have browsed more than one product during current or previous visits to the site.

Browsing History Related

Displays new products related to a visitor’s recent browsing history, excluding products a visitor has already browsed, by comparing visitor’s browsing history to similar profiles. In practice it displays new and unseen products to an individual visitor, based on their personal preferences. Since the recommendation type is based on personal shopping history, it’s only displayed to visitors who have browsed at least one product during current or previous visits to the site.

Search and Visit Related Recommendations

Displays products that other visitors have gone on to view and buy following the same search query in internal search. Alongside with all searches made, recommendation type also catches trending search terms, common typos and in practice is often able to display a recommendation whereas site’s internal search returns an empty search result.

Search and Purchase Related Recommendations

A sibling of Search and Viewed Related Recommendation. Displays items that customers bought after using the same internal search term. Since the recommendation type only tracks purchases made after an internal search it requires massive amount of data to work effectively as only a share of search terms are taken into account. Search and viewed tracks also product views not explicitly conversions making it in almost always more practical recommendation type. Use only if your visitors make a massive amount of searches daily.

Order Related Products

Displays product recommendations that are related to the products a visitor has just purchased. Only applicable on the thank you for your order page where a successful purchase is communicated to a customer.

Landing Page Recommendations

Recommendation displays items that customers have gone on to view following the same search query in an external paid search or after clicking a specific online ad campaign or newsletter. Technically reads the parameter details of visitor landing on your site and recommends products based on what other customers have gone on to view afterwards. Usually displayed as: “Based on your interest you might be interested in these” or “Items to consider”.

Cherry-Pick Recommendations

Basically manual merchandising. Displays always the same products based on productIDs and order of productIDs.

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