On-site product recommendations analytics view provides valuable insights about Nosto’s internal performance drilled down to individual product recommendations slots. View is a great tool for performance optimisation and tracking how well recommendations perform measured against other elements on the page.
- Name: On top, highlighted letters – recommendation’s visible title. Below, recommendation ID (DivID)
- Shown: Times displayed
- Clicked: Times clicked
- CTR: Combination of previous, rate of times clicked compared to times displayed
- Sold: Overall products sold through a recommendation
- Conversion: Also known as click-to-conversion rate. Rate of purchases measured against times a recommendation was clicked. In the example elements have conversion rates varying between 7-16%. This means that 6 sixth or sixteenth click on a product displayed in a recommendation directly resulted as a sale of the same product during the same visit i.e. product was added to the cart and eventually purchased.
- Sales: Overall value of products sold through a recommendation