With the release of our Customer Data Import capabilities, you can now import data from any 3rd party system such as your CRM, Customer Data Platform or Data Management Platform. 

In this article, you will learn the essentials on how to structure and send Customer Data to Nosto for further use through our entire suite of Personalization products. 

Before you start 

If you intend to import your Customer Data to Nosto, you must have access to our Segmentation & Insights capabilities. Please contact our Support team or your Customer Success Manager for more information. 

Data Structure

You can import ready-made lists and create segments including all customers who are part of those ready-made lists. All customers are identified with their email addresses when they browse your online store. You can also use Customer Attributes to filter the imported lists.

Data Exchange - Upload .CSV Files

You can upload .CSV files to import either email addresses only or email addresses along with specific customer attributes. If you decide to import email addresses only, all customers who belong to a list 

Additionally, if you file contains customer attributes, you can narrow down your segment using the Customer Attributes segmentation rule in the Nosto segment creation wizard.

Full screen here

If you want to learn more about the specifics of importing Customer Data using .CSV files, read our dedicated guide here.

Data Exchange - Set up API 

You can also import Customer Attributes to Nosto using our GraphQL API and a specific endpoint. If you want more information, you can find all necessary information in our dedicated guide here

Did this answer your question?