All of your Nosto segments can be synchronized with external services to help you create engaging and consistent personalization experiences for your audiences across channels.

In this article, you'll learn how to take advantage of the Segment Integrations that already exist within Nosto.

Before you start

Before you start the integration, identify a segment you want to synchronize with an external vendor and click Edit in the Segment listing view:


Segment Integrations panel

Once you have clicked Edit and are in the Segment settings view, you can scroll down and reach the Segment Integrations panel. All integrations are listed in the panel along with a short description highlighting the functionalities and benefits of each.


You can easily can connect to each of these external services separately and ultimately control which segments should be synchronized or not.

Integration-specific tutorials

If you want to learn more about the functionalities and benefits that each integration provides, we recommend that you read our dedicated tutorials:

  • Facebook - Our Facebook integration automates the setup and management of Facebook and Instagram Ads and empowers you to create Facebook Custom Audiences based on Nosto segments. Learn more here.
  • Google Analytics - The integration synchronizes Nosto segments to Google Analytics for further audience analysis and activation through Google’s Audience marketing integrations, like remarketing Lists for Search Ads and remarketing on the Google Display Network. Learn more here.
  • Flow - The integration empowers you to create Nosto segments based on Flow’s triggers. Learn more here
  • Klaviyo - Our latest integration synchronizes customer segments from Nosto's Segmentation & Insights product directly into Klaviyo. From here, you can layer in Nosto's personalization data to support your Klaviyo Lists or Segments. Learn more here.
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