The following KPIs can be followed:
Time spent onsite per visit
Average number of pages viewed per visit
Average number of products viewed per visit
Impressions
Number of carts generated
Total number of products added to cart
Number of orders and products sold
Sales generated within the same visit
Number of abandoned cart
Abandoned cart rate
Average order value
Average visit value
Conversion rate
It's possible to follow all KPIs both for all shoppers who are exposed to the campaigns and the ones who specifically engage and click the campaigns.