The following KPIs can be followed: 

  • Time spent onsite per visit
  • Average number of pages viewed per visit
  • Average number of products viewed per visit
  • Impressions
  • Number of carts generated
  • Total number of products added to cart
  • Number of orders and products sold
  • Sales
  • Number of abandoned cart
  • Abandoned cart rate
  • Average order value
  • Average visit value
  • Conversion rate

It's possible to follow all KPIs both for all shoppers who are exposed to the campaigns and the ones who specifically engage and click the campaigns.

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