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Getting Started With Email Widgets & Mailchimp
Getting Started With Email Widgets & Mailchimp

Widgets Nosto - Mailchimp

Dan Macarie avatar
Written by Dan Macarie
Updated over a week ago

Nosto email widgets allow you to make use of the intelligence of Nosto to promote right products to the right audience in your newsletters or any other emails you might send to your customers, such as registration emails.

Widgets support all modern email service providers without laborious back-end integration, meaning that you can go live merely in minutes! This tutorial walks you through the steps how to create your first email widget and includes links to other associated articles such as FAQs.

Getting Started: Video Tutorial

Getting Started: Step by step guide

Create a New widget

Navigate to Emails > Email Widgets and Click create a new widget, which will open up the creation wizard.

Choose The Widget Ruleset

In the next menu, choose the widget ruleset, or in other words: What kind of products would you like to promote in the widget.  You can also change the ruleset later on. Click next to proceed.

Unsure what type to choose or how recommendation types work in the widget? Read full glossary under manuals section here.

Choose Mailchimp as an Email Platform

Choose Mailchimp as your email platform/service provider (ESP) from the list.

Copy and Visual Settings

Under copy and visual step you can amend some key visual aspects of the widget. The widget will feature a product’s image, name and current selling price and also the title as given in Block title input area. By default, Nosto displays four products in the widget.

Preview-button will open up the recommendation in a safe preview-mode on the Nosto admin and allow you to review applied changes before clicking next to proceed.

Saving the widget

The final step is to copy the widget to Clipboard and save the widget via the green button “SAVE”.

Once the widget has been saved, it’ll be displayed in your interface under the name of the campaign you have defined.

Mailchimp Interface

Log in to your Mailchimp account and select your campaign via the “Templates” tab. Within the template, drap and drop a “Code” content block where you want to position the Nosto email widget.

Once you have dropped the “Code” content block, paste the Nosto email widget snippet and the content will be populated dynamically and automatically for each recipient of the email campaign.

Hit “Save and Exit”and your campaign including personalized product recommendations is ready to be sent out!

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