AI Copy Generation is part of Nosto’s growing agentic feature set, powered by Huginn—our intelligent automation layer designed to reduce manual work, speed up execution, and help merchants make better decisions faster.
With AI Copy Generation, merchants can now automatically generate, suggest, or translate recommendation titles using Generative AI—all within the recommendation creation and editing workflow.
This feature helps reduce the time and effort required to create high-quality copy, especially for multi-location or multilingual stores, where crafting and translating titles manually can be a bottleneck.
What Is AI Copy Generation?
AI Copy Generation leverages Huginn’s agentic capabilities to:
Suggest contextually relevant and brand-aligned titles for product recommendations
Translate existing titles based on the selected language
Offer multiple creativity levels to match different tones of voice
Adapt titles to different verticals and merchandising strategies
How It Works
When you create or edit a product recommendation, you can leverage Huginn to suggest titles using known attributes of the recommendation (e.g., page type, segment, recommendation type).
🪄 If the title field is left empty, AI Copy Generation creates a fresh title.
🪄If a title is already entered, the tool suggests variations or contextual translations.
Within the AI Copy Generation modal, you can fine-tune the suggestions with three simple inputs:
Language: Select the target language for the generated or translated title
Vertical: Helps tailor vocabulary and tone based on your industry
Creativity Level:
Safe – Reliable and straightforward suggestions (best for translations)
Balanced – A mix of structure and creativity
Creative – Bolder, brand-friendly titles (results may vary in smaller languages)
Consent Required for AI Usage
Because AI Copy Generation uses a third-party API (currently ChatGPT), merchants must provide account-level consent to enable the feature.
You’ll see a clear callout in the Admin Portal UI to guide you through enabling this functionality.
Best Practices
Use Safe mode for accurate translations across all languages
Try Creative mode for more dynamic, brand-forward messaging in major languages
Always review AI-generated titles before publishing to ensure they align with your brand voice
How to Get Started
You can access AI Copy Generation directly in the recommendation creation or edit workflow:
Go to: Product Recommendations > Edit / Create Recommendation > Recommendation Title Section
Click Generate Title
