Nosto Personalized emails allow you to make use of the intelligence of Nosto to promote right products to the right audience in your newsletters or any other emails you might send to your customers, such as registration emails.

Personalized Emails support all modern email service providers without laborious back-end integration, meaning that you can go live merely in minutes! This tutorial walks you through the steps how to create your first email widget and includes links to other associated articles such as FAQs.

Navigate to Product Experience Cloud > Personalized Emails and Click create a new widget, which will open up the creation wizard.

In the next menu, choose the campaign type, or in other words: What kind of products would you like to promote.  You can also change the type later on. Click next to proceed.

Unsure what type to choose or how recommendation types work in the widget? Read full glossary under manuals section here.

Choose CleverReach as your email platform/service provider (ESP) from the list.

Under copy and visual step you can amend some key visual aspects of the Personalized Email widget. The widget will feature a product’s image, name and current selling price and also the title as given in Block title input area. By default, Nosto displays four products in the widget.

Preview-button will open up the recommendation in a safe preview-mode on the Nosto admin and allow you to review applied changes before clicking next to proceed.

Notes:

– We recommend you to define the width of the email widget similarly to the width of your email template.
– When adjusting font size, Nosto uses real pixels and not points for serving product information (name, brand, price, …). We recommend you to select a font size slightly bigger than the font size set in your email template editor. Find more information here.
– If you want to display the title in form of an image or integrate the title of the widget via a Text block, make sure the Email Widget “Show Title” switch is OFF.
– If you want to create a custom CTA button, find a dedicated guide here.

The final step is to copy the widget by clicking “Copy to clipboard” and by hitting the green button “SAVE”.

Once the widget has been saved, it’ll be displayed in your interface under the name of the campaign you have defined.

You are now ready to implement the Nosto Personalized Email Widget in the CleverReach interface.

Select your email campaign or template and drag a text block where you want to display product recommendations through a Nosto Personalized Email Widget. Empty the block from lorem ipsum text, select Source Code on the top right corner and paste the snippet.

Note that you can also adjust the size of the title through the Font Sizes selector on the top left corner.

You’re now ready to proceed. Feel free to send a test email to validate the implementation.

If you want to send a test email, select Preview and Test on the top right corner and observe the test email in your inbox.

For further information on email design within CleverReach interface, please visit CleverReach Support Center and dedicated guides here.