No. Transactions are extremely valuable to understand your customers. All transactions are tracked in real-time and are used by Nosto’s Ecommerce Intelligence Engine in complement with onsite browsing behavioral events to build a holistic view of each customer.
Does Nosto ignore transactional information for Segmentation & Insights?
Learn more about Nosto Segmentation & Insights
Written by Alina Marques
Updated over 6 years ago