The following KPIs can be followed:
- Time spent onsite per visit
- Average number of pages viewed per visit
- Average number of products viewed per visit
- Impressions
- Number of carts generated
- Total number of products added to cart
- Number of orders and products sold
- Sales
- Number of abandoned cart
- Abandoned cart rate
- Average order value
- Average visit value
- Conversion rate
It's possible to follow all KPIs both for all shoppers who are exposed to the campaigns and the ones who specifically engage and click the campaigns.