The following KPIs can be followed: 

  • Time spent onsite per visit

  • Average number of pages viewed per visit

  • Average number of products viewed per visit

  • Impressions

  • Number of carts generated

  • Total number of products added to cart

  • Number of orders and products sold

  • Sales generated within the same visit

  • Number of abandoned cart

  • Abandoned cart rate

  • Average order value

  • Average visit value

  • Conversion rate

It's possible to follow all KPIs both for all shoppers who are exposed to the campaigns and the ones who specifically engage and click the campaigns.

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