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You can mirror Nosto Segments in Google Analytics for further Analytics or Retargeting use. 

Once you execute the synchronization of a segment within Nosto Admin Panel, Nosto reports automatically events of users who belong to the segment to Google Analytics in form of Event Category (labelled under nostoSegment) and Event Action (labelled under a unique segment identifier)

We recommend you to structure that information and create Audiences. You can learn more through our video tutorial here.

If you wish you to stop receiving events after a segment has been synchronized, please contact Nosto Support.

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