There is a very easy way to do that. It's called Shogun. It basically makes it easy for shopify and bigComm customers to create blocks for content personalisation

What is Shogun?

Shogun is a page builder that makes it easy to create and edit content placements on Shopify and BigCommerce. 

Take a look at the below video to see how you can use the power of Nosto and Shogun to create content personalisation campaigns in minutes!