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A/B Testing & Optimization FAQ
Can I optimize for multiple goals?
Can I optimize for multiple goals?
Lari Lehtonen avatar
Written by Lari Lehtonen
Updated this week

Yes and no. In any Nosto test, while users select an Optimization Goal, secondary goals are always accessible without any further implementation needed in the reporting view.

Example

If the Optimization Goal is Conversion Rate, secondary goals such as Average Order Value or Average Visit Value (Revenue Per Visit) are available using the All Metrics filtering option:

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