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All CollectionsA/B Testing & Optimization FAQ
Do you use a Frequentist or a Bayesian statistical approach?
Do you use a Frequentist or a Bayesian statistical approach?
Lari Lehtonen avatar
Written by Lari Lehtonen
Updated over 5 years ago

Algorithms and testing enginery behind Nosto’s A/B Testing & Optimization are proprietary developed and all statistics are based on Bayesian analytics.

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