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A/B Testing & Optimization FAQ
Do you use a Frequentist or a Bayesian statistical approach?

Do you use a Frequentist or a Bayesian statistical approach?

Lari Lehtonen avatar
Written by Lari Lehtonen. Updated over a week ago

Algorithms and testing enginery behind Nosto’s A/B Testing & Optimization are proprietary developed and all statistics are based on Bayesian analytics.

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