Algorithms and testing enginery behind Nosto’s A/B Testing & Optimization are proprietary developed and all statistics are based on Bayesian analytics.

Written by Lari Lehtonen

Updated over a week agoSkip to main contentDo you use a Frequentist or a Bayesian statistical approach?

All CollectionsA/B Testing & Optimization FAQ

Do you use a Frequentist or a Bayesian statistical approach?

Written by Lari Lehtonen

Updated over a week agoAlgorithms and testing enginery behind Nosto’s A/B Testing & Optimization are proprietary developed and all statistics are based on Bayesian analytics.

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