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All CollectionsA/B Testing & Optimization FAQ
Can I only include new users to my tests?
Can I only include new users to my tests?
Lari Lehtonen avatar
Written by Lari Lehtonen
Updated over 6 months ago

Yes, you can decide to target a segment of First-time Visitors when setting up a test.

In this case, no returning visitor will be included in the test.

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