Product Attributes

Product attributes are descriptive fields for products such as Brand, Category, Price, Supplier cost etc. These fields describe the product in one way or another and using them for merchandising rules allow you to group similar kinds of products together.

Date Added

You can highlight products based on when they were added to the catalogue by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that were added to the store within the last 14 days, products which were added between the last 14 - 31 days, or products added over 60 days ago. 

Brand

You can promote or demote products based on their associated Brand, by defining either if it belongs to, or does not belong to a certain Brand.

Example: Promote products that are from the Brand Adidas, or demote products that are not from the Brand Nike.

Category

You can promote or demote products based on their associated categories, by defining either if it belongs to, or does not belong to a certain category.

Example: Promote products that belong to /womens/jackets, or demote products that don’t belong to /womens/footwear.

Custom Fields

You can promote or demote products based on their associated custom fields, by defining either if the items have a certain value, or does not have a certain value.

Example: Promote products that have the custom field Material : Leather, or demote products that do not have the custom field: Color : Blue.

Inventory Level

You can highlight products based on the inventory levels, or turnover rate of either the parent products, or nested stock keeping units.

Example: Highlight products that have more than 10 items in stock, products with an inventory turnover rate between 2-5 days, or products with a low turnover rate compared to other products.

List Price

You can highlight products based on their price points before discounts applied by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products priced between $100 and $200, products only above $50 or products priced at exactly $99.

Discount Status

You can promote or demote products based on the current discount status, by defining either if the item is discounted, or if it does not have a discount associated with it.

Example: Promote products that are discounted, or demote products which are not discounted, and adjust the weighting between different attributes to match your business needs.

Price

You can highlight products based on their price points by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products priced between $100 and $200, products only above $50 or products priced at exactly $99.

Margin Percentage

You can highlight products based on their relative margin percentage by defining a certain range, using a threshold, or identifying an absolute, or percentual value.

Example: Highlight products with a relative margin between 1% and 5%, products with a relative margin above 5% or products below 15% margin.

Rating Value 

You can highlight products based on the current rating value, by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that have a higher rating than 3, products with a rating between 3-5, or products with a rating of 5.

Review Count 

You can highlight products based on the amount of reviews, by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that have more than 30 reviews, products with between 10-25 reviews, or products with exactly 0 reviews.

Tag 1, Tag 2, Tag 3

You can promote or demote products based on their associated tags, by defining either if the items have a certain value, or does not have a certain value.

Example: Promote products that have the tag value Sporty, or demote products that do not have the tag value: Exclusive Collection.

 

Performance Metrics

Product performance metrics are calculated based on behavioral and transactional data, and consists of relative data points such as conversion rate, add to cart rate, inventory throughput etc. Using these fields will allow you to showcase products which are either performing poorly or well on certain measurement points.

Impressions

You can highlight products based on the amount of impressions they accumulate by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that has accumulated between 100 and 200 impressions, products only above 50 impressions or products that have received exactly 0 impressions.

Views

You can highlight products based on the amount of views they accumulate by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that has accumulated between 100 and 200 views, products only above 50 views or products that have received exactly 0 views.

Clicks

You can highlight products based on the amount of clicks they accumulate by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that have accumulated between 100 and 200 clicks, products only above 50 clicks or products that have received exactly 0 clicks.

Added to cart

You can highlight products based on the amount of add to cart events they accumulate by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that has been added to cart between 100 and 200 times, products added more than 50 times, or products that have been added exactly 0 times.

Add-To-Cart %

You can highlight products based on their add to cart ratio by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that has an add to cart ratio between 40% and 60%, products with more than 90% add to cart ratio, or products that has less than 5% add to cart ratio.

Buys

You can highlight products based on the amount of purchases they accumulate by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that has accumulated between 100 and 200 purchases, products only above 50 purchases or products that have received exactly 0 purchases.

Conversion Rate %

You can highlight products based on their conversion rate by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products with a conversion rate between 2% and 5% , products that have a higher conversion rate than 3%, or products that have exactly 0% conversion rate.

Inventory Turnover

You can highlight products based on the inventory turnover rate by defining a certain range, using a threshold, or identifying an absolute, or percentual value.

Example: Highlight products that can sell out with current inventory under 7 days, products that will sell out between 7-30 days, or products that won't sell out in less than 45 days.

Revenue Per Impression

You can highlight products based on the amount of revenue per impression by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that generate between 2% and 5% revenue per view, products that generate more than 3% revenue per impression, or products that generate exactly 0% revenue per impression.

Revenue Per View

You can highlight products based on the amount of revenue per view by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that generate between 2% and 5% revenue per view, products that have more than 3% revenue per view, or products that have exactly 0% revenue per view.

Profit / Margin Per Impression

You can highlight products based on the amount of profit per impression by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that generate a profit per impression ratio between 2% and 5%, products that generate more than 3% profit per impression, or products that generate exactly 0% profit per impression.

Profit / Margin Per View

You can highlight products based on the amount of profit per view by defining a certain range, using a threshold, or identifying an absolute value.

Example: Highlight products that generate a profit per view ratio between 2% and 5%, products that generate more than 3% profit per view, or products that generate exactly 0% profit per view.

Did this answer your question?