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Product Attributes and Performance Metrics
Product Attributes and Performance Metrics

What are the attributes and performance metrics that can be used for sorting and highlighting, and how do they function?

Lari Lehtonen avatar
Written by Lari Lehtonen
Updated over a week ago

Product Attributes

Product attributes are descriptive fields for products such as Brand, Category, Price, Supplier cost etc. These fields describe the product in one way or another and using them for merchandising rules allow you to group similar kinds of products together. In case an attribute is missing from your selection it is likely due to omitting this from general Nosto integration

Dominant Colors

Option to use product's dominant color as the weighting criteria. Nosto's visualAI is able to detect three dominant colors in a product image. Dominant color is either of these three.

Primary Color

Option to use product's primary color as the weighting criteria. Nosto's visualAI is able to detect three dominant colors in a product image. Primary color is the most dominant of these three.

Product Availability Status

Option to use a product's availability status as the weighting criteria. While Nosto by default displays only available products, Search and Categories support varied statuses. This option allows for dynamic product resorting rather than explicit exclusion.

Availability

Option to use a product's boolean availability as the weighting criteria, which is more simplified than the availability status rule since it considers products as either available or unavailable for purchase. The primary use case is to demote unavailable products if they are not already explicitly removed.

Brand

Option to use the product brand as the weighting criteria. Prioritize or deprioritize products based on the reputation, popularity, or strategic importance of their respective brands. The term brand can also refer to the manufacturer name of the product.

Category

Option to use the product category as the weighting criteria. Prioritize or deprioritize products based on the reputation, popularity, or strategic importance of their respective categories. The term category can also refer to the product's collection.

CategoryIds

Option to use the product categoryId as the weighting criteria. This is similar to the category option but incorporates a more technical detail. Prioritize or deprioritize products based on the reputation, popularity, or strategic importance associated with their respective categoryIds.

Published

Option to use a product's time since publication as the weighting criteria, primarily as a means to prioritize newer products or to give preference to items that have been in stock for a longer period.

Product Description

Option to use the product description as the weighting criteria.

Inventory Level

Option to use product inventory levels as the weighting criteria, focusing on the overall quantity of products in stock. For products with variants, this option can be especially impactful when used in tandem with the variant availability ratio.

Excluded Products

Option to use a product's exclusion status as the weighting criteria. Products designated as excluded are hidden from visibility in Nosto by default. This option is primarily used to manage scenarios where an exclusion status is specifically required to reorder products.

List Price

Option to use the list price as the weighting criteria. The list price refers to the original selling price of a product before any discounts are applied.

Product name

Option to use the product name as the weighting criteria. This essentially provides a tool to merchandise individual products.

Discount status

Option to use the discount status as the weighting criteria. A product's discount status can be 'true' if discounted or 'false' if not discounted.

Personalization

Option to use personalization as the weighting criteria for products. Nosto's AI processing determines a shopper's specific affinities towards certain products based on their browsing and purchasing behavior. The personalization merchandising rule is currently available for Search and Categories.

Price

Option to use the product price as the weighting criteria. Promote or demote products based on their current selling price, taking discounts into account.

Product id

Option to use the product id as the weighting criteria. This essentially provides a tool to merchandise individual products.

Rating value

Option to use the product rating as the weighting criteria. The rating is an average score given to the product by shoppers, typically through a third-party service or technology.

Review count

Option to use the number of product reviews as the weighting criteria. This represents the total count of reviews given to the product by shoppers, typically collected through a third-party service or technology.

Promotable

Option to use a product's promotability as the weighting criteria. A product is promotable across the Nosto platform if it's in stock and hasn't been explicitly excluded.

SKU dominant colors

Option to use product variant's dominant color as the weighting criteria. Nosto's visualAI is able to detect three dominant colors in a product image including product variants. Dominant color is either of these three.

SKU primary color

Option to use product variant's primary color as the weighting criteria. Nosto's visualAI is able to detect three dominant colors in a product variant image. Primary color is the most dominant of these three.

Variant availability

Option to use the product variant/SKU availability attribute as the weighting criteria. If at least one variant is available, the parent product gets boosted. Often, the variant availability ratio is a more universally applicable choice.

Supplier cost

Option to use supplier cost as the weighting criteria. While related to gross margin, this focuses solely on the supplier cost rather than the overall sales margin.

Tag 1, 2 and 3

Option to use the value in product tags as the weighting criteria. Tags are Nosto-specific custom attributes where business-specific product details are mapped.

Item pricing base measure

Option to use the product's pricing base measure as the weighting criteria.

Item pricing measure

Option to use the product's pricing measure as the weighting criteria.

Item pricing unit

Option to use the product's pricing unit as the weighting criteria.

URL

Option to use the product's URL as the weighting criteria. This offers a way to merchandise individual products, similar to using name or ID, but utilizing the URL.

Performance Metrics

Product performance metrics, calculated by Nosto for your products, can serve as dynamic ranking options based on a product's performance, typically in commercial or website contexts. Unlike most product attributes, performance metrics are relative dynamic values that can adjust product rankings based on their relative performance, such as better conversion rates.

Created

Option to use a product's time since creation as the weighting criterion, aimed primarily at prioritizing newer products or favoring items that have been in stock for an extended period. The creation time refers to when a product is created, which may not coincide with its publication in the store.

Variant availability ratio

Option to use the product variant/SKU availability ratio as the weighting criteria. Products with a larger proportion of available variants are ranked higher, while those with fewer are ranked lower

Items sold

Option to use 'items sold' as the weighting criteria. This metric considers the total number of units sold for a product, rather than the number of orders with which a product has been associated

Add to cart rate

Option to use the 'add to cart' rate as the weighting criteria. Products with a higher add to cart rate are prioritized over those with lower rates.

Nosto clicks

Option to use 'Nosto clicks' as the weighting criteria. Nosto clicks measures how often a product is clicked after appearing in a Nosto on-site recommendation.

Conversion rate

Option to use the conversion rate as the weighting criteria. Products with a higher conversion rate are prioritized over those with lower rates.

Discount

Option to use the discount rate as the weighting criteria, promoting products based on their low or high discount rates.

Recommendation impressions

Option to use recommendation impressions as the weighting criteria. Recommendation impressions measure how often a product is displayed in a Nosto on-site recommendation, contrasting with clicks on those recommendations.

Sales velocity

Option to use sales velocity as the weighting criteria. Sales velocity measures a product's individual turnover rate, indicating how quickly or slowly it sells.

Gross margin

Option to use gross margin as the weighting criteria. Gross margin represents the difference between the final selling price of a product and its supplier cost, indicating the absolute profit generated.

Gross margin percentage

Option to use gross margin percentage as the weighting criteria. Gross margin percentage represents the proportionate profit, calculated by comparing the supplier cost to the final selling price of a product.

Orders

Option to use order volume as the weighting criteria, promoting products based on either high or low order volumes, reflecting the number of orders they've been associated with.

Profit per recommendation impression

Option to use profit per recommendation impression as the weighting criteria. This metric gauges the profit produced each time a product appears in a Nosto on-site recommendation, differentiating it from the traditional impression metric by also considering the profitability of product sales.

Profit per product view

Option to use profit per product view as the weighting criteria. This metric measures the profit generated each time a product is viewed, distinguishing it from traditional impression metrics by factoring in the profitability of product sales. Typically, a product view refers to a product page load or a similar detailed view, contingent on the website's design.

Published

Promote products based on the date they were added to the store, either sorting by products added a long time ago, or newly added products relative to other items in the catalog.

Total sales

Option to use total sales as the weighting criteria, promoting products based on high or low sales volumes, which represent the product's monetary sales instead of orders or items sold.

Sales per recommendation impression

Option to use sales per recommendation impression as the weighting criteria. This metric measures the sales generated every time a product is displayed in a Nosto on-site recommendation, setting it apart from traditional impression metrics.

Sales per product view

Option to use sales per product view as the weighting criteria. This metric measures the sales generated every time a product is viewed. Typically, a product view refers to a product page load or a similar detailed view, contingent on the website's design.

Product views

Option to use product views as the weighting criteria by giving more or less weight depending on accumulated views per product. Typically, a product view refers to a product page load or a similar detailed view, contingent on the website's design.

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