Which recommendation should I use on my homepage? | What does it do? | Which metrics will it impact? |
Order Related Recommendations, with a fallback of Personalized Recommendations and another fallback of Bestsellers | Caters to shoppers at every stage in the funnel. Returning customers see products related to their last order, returning visitors see a personalized set of recommendations, and new visitors see bestsellers | Click-through rate, AVV |
Live Feed | Displays what’s live and happening in your store right now in real-time | Click-through rate
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Which recommendation should I use on my category page? | What does it do? | Which metrics will it impact? |
Bestsellers within the viewed category | Shows bestselling products within the viewed category | Click-through rate, conversion rate |
Personalized recommendations within the viewed category | Recommends products based on the customer’s buying affinities within that category | Click-through rate, conversion rate |
Browsing history (great on mobile!) | Reminds customers of the products they have recently browsed. | Click-through rate, conversion rate |
Which recommendation should I use on my product detail page? | What does it do? | Which metrics will it impact? |
Product-based cross-sell within the category of the viewed product | Recommends other products related to the product that is being viewed | Conversion rate, AOV, bounce rate |
Browsing history related within the category of the viewed product | Recommends products that are new to the customer based on their recent behaviour | Conversion rate, AOV, bounce rate |
Bundled recommendations | Recommend bundled product created explicitly to inspire shoppers | AOV |
Which recommendation should I use on my search page? | What does it do? | Which metrics will it impact? |
Search and viewed | Recommends products based on what people viewed after searching with the search term | CTR, conversion rate |
Search and purchase | Recommends products based on what people bought after searching with the search term | CTR, conversion rate |
Which recommendation should I use on my cart page? | What does it do? | Which metrics will it impact? |
Cart based recommendations | Recommends products based on customer’s shopping cart contents | AOV |
Personalized recommendations | Recommends products based on the customer’s buying affinities | AOV |
Which recommendation should I use on my 404 page? | What does it do? | Which metrics will it impact? |
Browsing history related recommendations | Recommends products that are new to the customer based on their recent behaviour | CTR, conversion rate, bounce rate |
Browsing history recommendations | Reminds customers of the products they have recently browsed. | CTR, conversion rate, bounce rate |
Bestsellers | Inspires customers by showcasing what’s hot in your store right now | CTR, conversion rate, bounce rate |