The Stackla Reporting Suite (Analyze) leverages analytics data that is generated by the Stackla Platform and either stored in Google Analytics and/or Stackla's own reporting tools (Trackla, Tracking Pixel) for the purposes of providing insight for our customers.

Unless explicitly stated, Stackla does not use any analytic data from the respective Social Networks upon which it aggregates content from.

Detailed below is the specific data sets that Stackla utilises in order to generate each of the specific reports and dashboards presented within the Product.

Individual Tile Report

The Individual Tile Report contains three core sections, these being:

  • Tile Summary

  • Performance Information

  • Commerce Information

Details on each of these sections are outlined below.

Summary
Tile Summary data contains an overall snapshot of the respective objective within Stackla. Impression and Click data displayed here has been collated by Stackla and is updated every 24 hours. These metrics are for the entire lifespan of the Asset within your respective Stack.

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Performance Information
Performance Information is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Commerce Information
Commerce Information relating to Shopping Behaviour is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Transaction Data is populated from the Stackla Tracking Pixel which must be enabled and installed on your eCommerce site.

Individual Widget Report

The Individual Widget Report contains three core sections, these being:

  • Widget Summary

  • Performance Information

  • Commerce Information

Details on each of these sections are outlined below.

Summary
Widget Summary data contains an overall snapshot of the respective objective within Stackla. Impression data displayed here has been collated by Stackla and is updated every 24 hours. These metrics are for the entire lifespan of the Asset within your respective Stack.

Performance Information
Performance Information is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Commerce Information
Commerce Information relating to Shopping Behaviour is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Transaction Data is populated from the Stackla Tracking Pixel which must be enabled and installed on your eCommerce site.

Individual Product Tag Report

The Individual Product Tag Report contains four core sections, these being:

  • Product Tag Summary

  • Event Information

  • Transactions

  • Top Widgets & Tiles

Details on each of these sections are outlined below.

Summary
Product Tag Summary data contains an overall snapshot of the respective objective within Stackla. Impression and Product Click data displayed here has been collated by Stackla and is updated every 24 hours. These metrics are for the entire lifespan of the Asset within your respective Stack.

Event Information
Event Information is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Transactions
Transaction Data is populated from the Stackla Tracking Pixel which must be enabled and installed on your eCommerce site.

Top Tiles & Top Widgets
Top Tiles and Top Widgets Data is populated from the Stackla Tracking Pixel which must be enabled and installed on your eCommerce site.

Performance Dashboard

All Information in the Performance Dashboard is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Commerce Dashboard

Commerce Information relating to Shopping Behaviour is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Information relating to Transactions, Top Tiles and Top Widgets is populated from the Stackla Tracking Pixel which must be enabled and installed on your eCommerce site.

Email Dashboard

All Information in the Email Dashboard is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Email campaign.

Tile Interactions Report

All Information in the Tile Interactions Report is populated by Google Analytics and is dependent on what event information has been sent to your respective Google Analytics property from your Stackla Widgets.

Organic Advocates Dashboard

The Organic Advocates Dashboard contains four core sections, these being:

  • Top Contributors

  • Top Engagement on Social

  • Top Performing Tiles on Stackla Widgets

  • Latest Briefs

Details on each of these sections are outlined below.

Top Contributors
The Top Contributors report is based upon number of Submissions collected through Advocates Create Briefs and also contains statistics from Stackla Tile Summary Data (Impressions and Clicks)

Top Engagement on Social
Top Engagement on Social is populated from the Instagram Open Graph API using the Comments and Likes totals provided via this service. These numbers are based upon the engagement totals at the time of aggregation and are not updated.

Top Performing Tiles on Stackla Widgets
The Top Performing Tiles on Stackla Widgets Reports is populated from Stackla Tile Summary Data (Impressions and Clicks)

Latest Briefs
Latest Briefs is populated from Stackla.

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