Pop-up analytics and statistics are the following
Campaign: Name of the campaign given when campaign was created
Pop-up shown: Times pop-up has been displayed
Coupon shown: Number of coupons shown or retrieved
Closed: Number of times a pop-up has been closed
Clicked on checkout: Number of times a pop-up has been clicked during the check-out
CTR: Ratio between shown and coupons retreived
Conversion: Ratio of users checking out after they’ve been offered a voucher
Orders: Overall number of orders
Sales: Overall sales after a user has been offered a voucher
Blue mail logo: Mouse on-hover reveals how many emails have been collected through the pop-up, clicking the link directs you to the email export tool which allows you to export collected email addresses