Similar statistics to on-site recommendation analytics segmented by email campaign type.

  • Name: Campaign type
  • Sent: Overall sum of emails sent
  • Opened: Emails opened
  • Open Rate: Rate of emails opened measured against overall sum of emails sent
  • Products Clicked: Sum of products clicked in emails
  • CTR: Click through rate. Rate of customers who click on something and return to the site after opening an email.
  • Orders via Emails: Overall number of orders after clicking an email i.e. sales through Nosto emails.
  • Sold Products: Sum of sold products (line items)
  • Sales: Overall sales emails generated

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