Similar statistics to on-site recommendation analytics segmented by email campaign type.
Name: Campaign type
Sent: Overall sum of emails sent
Opened: Emails opened
Open Rate: Rate of emails opened measured against overall sum of emails sent
Products Clicked: Sum of products clicked in emails
CTR: Click through rate. Rate of customers who click on something and return to the site after opening an email.
Orders via Emails: Overall number of orders after clicking an email i.e. sales through Nosto emails.
Sold Products: Sum of sold products (line items)
Sales: Overall sales emails generated