Similar statistics to on-site recommendation analytics segmented by email campaign type.
- Name: Campaign type
- Sent: Overall sum of emails sent
- Opened: Emails opened
- Open Rate: Rate of emails opened measured against overall sum of emails sent
- Products Clicked: Sum of products clicked in emails
- CTR: Click through rate. Rate of customers who click on something and return to the site after opening an email.
- Orders via Emails: Overall number of orders after clicking an email i.e. sales through Nosto emails.
- Sold Products: Sum of sold products (line items)
- Sales: Overall sales emails generated