Using a mini cart in your store and showcasing cross and upsells as part of this is a great way to incrementally increase the average order value in your store.
Nosto can filter products by a huge variety of attributes within each recommendation type. So typically you want to use the cart based recommendation algorithm to show relevant products that go well with the cart contents, then filter by price to ensure that products shown are relatively affordable compared with the basket contents. Nosto recommendations within this feature have been driving increases in basket value but also conversion rate. Typically the conversion rate of these elements can be 2-10% higher than the site conversion rate!
Add to cart pop-up featuring cross-sellers
Mini-cart dropdown element featuring cross-sellers
How to get started?
As a checklist:
- Create a new recommendation slot and design it to fit to your element
- Add the recommendation placeholder to the desired location
- Create the cart tagging dynamically within the element