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Email Widgets and custom tracking parameters
Email Widgets and custom tracking parameters
Dan Macarie avatar
Written by Dan Macarie. Updated over a week ago

Custom tracking parameters can be set up for Nosto Email Widgets.

When tracking parameters are set for a given campaign, tracking is active and monitored by a third party system e.g. Google Analytics via utm-tags. 

The structure of an email widgets consists of images working as links. Tracking parameters can be added to the existing links.

Untouched, an Email Widget includes links as such:

https://connect.nosto.com/image/v1/nosto-account-id/123456790/2/go?uid=[[email]]

Tracking parameters need to be placed at the end of the links after the Email variable or the Product ID variable:

https://connect.nosto.com/image/v1/nosto-account-id/123456790/2/go?uid=[[email]]&utm_source=nosto-wi
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