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Google Analytics 4 - Segment Syncronisation

How to start using your Nosto Segments in Google Analytics 4

Katharina Andres avatar
Written by Katharina Andres
Updated over a week ago


Nosto allows you to synchronize segments with GA4, enabling you to gain valuable insights into your e-commerce data. This user documentation will guide you through the process of synchronizing Nosto segments.

Follow the steps below to set up this integration.

Before you begin, ensure that you have the necessary access permissions for your Google Analytics account.

Nosto Admin Setup

  1. Log in to your Nosto account.

  2. In the Nosto dashboard, navigate to the "Audience Insights & Builder" section.

  3. Identify the segment that you want to integrate with GA4 and click on it.

  4. Open the segment edit view by clicking on the "Edit segment" button within the segment's report.

  5. Find the "Google Analytics" section and enable the toggle for "Synchronize this segment."

  6. Copy the segment ID, as you will need it later.

Google Analytics Setup

Log in to your Google Analytics 4 (GA4) account.

Ensure that you have selected the appropriate property and view where you want to receive Nosto segment data.

  1. Go to "Explore" and create a new exploration.

  2. In the "Segments" area, click the "+" button to create a new segment.

  3. Select either "Session segment" or "Event segment", depending on your needs.

  4. Enter a name and description for your segment. To make it easy to identify, consider using the same name as you have given for the Segment in Nosto as well.

  5. Add the following condition to your segment:

    1. Event > nostoSegment

    2. Parameter > Custom > segment_id

    3. Condition > Exactly Matches (=)

  6. Value > Enter the Nosto segment ID which you copied in step 6 of “Nosto Admin Setup”

  7. Optionally, you can choose to build an audience from this segment by enabling the "Build an audience" checkbox. If you opt for this, review the membership duration before proceeding.

  8. Click "Save and Apply" to save your segment configuration.

Setup Screenshots

By following these steps, you will successfully integrate Nosto segments with Google Analytics 4, allowing you to analyze and gain insights into your e-commerce data. If you encounter any issues or need further assistance, contact Nosto Support for help.

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