Dynamic pricing is a pricing strategy in which businesses set highly flexible prices for products or services based on current market demands. In context of online shopping, dynamic pricing often means that different customers or customer segments get different prices for the same products.

Dynamic pricing is effectively shop’s own technical feature and something Nosto can’t support out of the box, yet with some customisation, Nosto can be used on such sites, albeit with some limitations. 

There are two main options for implementing dynamic pricing in Nosto recommendations: using "proxy" recommendations or using price variations.

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