Using Discounts in Your Post-Purchase Offers
Adding a discount is one of the easiest ways to increase conversion on your Post-Purchase Upsell offers. Whether it’s 10% off or a few euros/dollars saved - customers are often happy to add a little more to their order if it feels like a good deal.
Here’s how it works.
Where Discounts Are Configured
Discounts are applied directly inside your Post-Purchase Upsell campaign setup in Nosto. You’ll find the discount field under the campaign settings when defining your offer.
This discount is only shown on the Post-Purchase page. It does not apply to other Nosto-powered campaigns (e.g. Product Recommendations, Content Personalization, etc).
You can:
Offer a percentage discount (e.g. 10%)
Offer a fixed discount (e.g. 5€, $3)
You can also choose to not apply a discount at all by setting the discount value to 0.
How Discounts Are Applied
If a discount is configured, it will apply to all products returned by the campaign, including any fallback if used.
The discount stacks on top of any existing product-level discount in the Shopify storefront.
→ If a product is already marked down, Nosto’s discount applies on top.
The discount is shown to the customer directly on the offer page.
→ No code is needed, and no extra step is required to claim it.
⚠️ Important: If you don’t want to offer discounts on already reduced products, you can set up a product filter in the campaign to exclude discounted items.
Things to Watch Out For
The discount is shown on the Upsell page, and it applies automatically once the customer accepts the offer.
It’s your responsibility to filter out Products or Collections you don’t want to discount - like gift cards or services.
Always make sure your discount values align with your margin goals and selling strategy.