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Using AI Suggestions in the Bundle Builder

Get inline AI-powered product suggestions from Huginn while you create or edit a Bundle.

Written by Kat Andres
Updated over a week ago

Overview

When you create or edit a Bundle in Nosto, Huginn surfaces AI-powered suggestions directly in the Bundle editor. Instead of manually browsing your catalog and guessing which products work well together, you get data-backed recommendations as you build.

There are two types of suggestions:

  • Cross-sell suggestions help you fill the Bundle with products that are frequently bought together with your chosen items, backed by real co-purchase data.

  • Fallback suggestions help you proactively set up replacements for Bundle products that may go out of stock, so the Bundle keeps showing even when inventory changes.

You can accept, skip, or adjust any suggestion without it affecting the rest of your Bundle setup.

Note: AI suggestions are a starting point. You remain in control -- everything Huginn suggests can be edited or removed.


Cross-sell Suggestions

What They Are

Cross-sell suggestions are products that Huginn recommends as strong companions to the products already in your Bundle, based on behavioral data from your store. Huginn looks at which products are frequently bought together with your Bundle products and surfaces the most relevant candidates.

The Reasoning Label

Each cross-sell suggestion shows a reasoning label: how many times the suggested product was bought together with a product in your Bundle. This gives you a data point to evaluate the suggestion in context.

Example: "Bought together 142 times with one or more products in the bundle"

How to Use Cross-sell Suggestions

  1. Open the Bundle editor (create a new Bundle or edit an existing one).

  2. In the product selection area, look for the AI suggestions panel with the Huginn icon.

  3. Review the suggested cross-sell products and their reasoning labels.

  4. Click Add on any product to include it in your Bundle.

When you add a cross-sell suggestion, the product appears in your Bundle with the Huginn icon marking it as AI-sourced. The Bundle's origin updates to AI-assisted.


Fallback Suggestions

What They Are

Fallback suggestions appear in the Fallbacks section of the Bundle editor. When a product in your Bundle has no fallback configured, Huginn suggests products that are similar to the original item - based on visual similarity, shared attributes (like category, brand, or price range), or behavioral data.

These suggestions are especially useful for products that go out of stock frequently, so you can set up a safety net in advance.

How to Use Fallback Suggestions

  1. In the Bundle editor, go to the Fallbacks section (Step 3 of the Bundle editor).

  2. For a product that has no fallback yet, look for the Huginn suggestion cards next to the "Add fallback" option.

  3. Review the suggested fallback products.

  4. Click Add as Fallback to accept a suggestion.

  5. You can accept up to 3 fallbacks per Bundle product (attribute-based items can't have fallbacks).

When you accept a fallback suggestion, the product is added as a fallback. The Huginn icon marks it as AI-sourced. The Bundle's origin updates to AI-assisted.

For more on how fallbacks work in general, see "Understanding the Different Fallback-Types".


Summary

  • Huginn surfaces two types of inline suggestions in the Bundle editor: cross-sell suggestions (products to add to the Bundle) and fallback suggestions (alternatives for products that may go out of stock).

  • Cross-sell suggestions include a reasoning label showing how often the suggested product is bought together with your Bundle products.

  • Fallback suggestions use similarity (visual, attribute, behavioral) to find the best alternative for each Bundle product.

  • Accept any suggestion by clicking Add or Add as Fallback. Skip suggestions you do not want.

  • Accepted AI suggestions are marked with the Huginn icon and update the Bundle's origin to AI-assisted.

  • All AI suggestions are a starting point -- you can edit or remove them at any time.

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