What is a Behavioral Profile?
A Behavioral Profile is an anonymised, shopper-level record that captures how an individual interacts with your site over time. Each shopper is represented by a single profile — regardless of how many times they visit.
Profiles aggregate signals such as:
Page views and clicks
Add-to-carts and purchases
Searches, returns, and bounces
How Behavioral Profiles are Used
Profiles power Nosto's AI-driven features, including:
Personalized on-site experiences
Audience segmentation
AI model training and relevance improvements
How Profiles are Measured
There are two distinct metrics. They serve different purposes and should not be compared directly or combined.
Metric | Purpose | Deduplication |
Total Unique Processed Profiles | Billing & quota | Across the full 36-month window |
Monthly Unique Processed Profiles | Trend reporting | Within each calendar month only |
💡 Important: Because a shopper can appear in multiple months, monthly values should never be summed to estimate billing usage or quota consumption.
Example: A shopper who visits in January, February, and March counts as 3 in monthly reporting, but 1 toward your billing total.
Your Behavioral Profiles Quota
Your contract includes a maximum number of Behavioral Profiles, measured as Total Unique Processed Profiles over a rolling 36-month window.
Data is collected continuously; only the most recent 36 months count toward billing
If you exceed your quota, tracking continues, and overages are typically reviewed at contract renewal
Data & Privacy
Behavioral Profiles are fully anonymised and contain no personally identifiable information. The 36-month window applies to aggregated behavioral data used for AI processing — not to personal data storage.