The integration of Nosto and Klaviyo significantly enhances e-commerce experiences for shoppers through the strategic use of data, personalized content, and targeted marketing efforts. This guide is designed to help users get started by detailing the integration's capabilities and the setup procedure.

The process of connecting your accounts for the Nosto and Klaviyo integration is straightforward and can be completed in under a minute.

Retrieve your API token from Klaviyo:

Submit your API token to Nosto:

Activate integration features:

This section simplifies the process of importing both Klaviyo segments and email lists into Nosto. For simplicity, both are referred as 'segments'

Navigate to the import tab in Nosto and select "Turn on import." This action triggers a modal that enables you to select specific Klaviyo segments for transfer. This step involves transferring contact information, including names and email addresses, from Klaviyo to Nosto. It's important to note that you have full control over which segments are imported, and initially, only the names of the segments are transferred, not the personal data.

Activating Auto-Sync: By toggling auto-sync per segment, you activate the automated synchronization process between Klaviyo and Nosto. This process occurs twice daily. The initial import duration may vary from a few minutes to several hours, depending on the segment size.

Manual Synchronization: For real-time manual updates or to synchronize newly created segments in Klaviyo, use the "Reload lists" option for an instant sync. Additionally, a manual refresh and synchronization for specific segments can be initiated by clicking the "Sync" icon next to each segment. This feature ensures that your segments are always up to date and ready for use in personalization and targeting within Nosto.

Segment Import Limitations To maintain system efficiency, there's a soft limit of importing 20 segments simultaneously. This limitation helps ensure regular updates even for larger segments. If your marketing strategy requires more than 20 active segments, consider removing auto-sync from less critical segments or consult Nosto support for potential limit adjustments. Keep in mind, larger segments may require segmentation into smaller, more manageable sizes to ensure consistent updates every 12 hours.

Integrating search events into your marketing strategy is a straightforward process that enhances your ability to engage users based on their search behavior.

Enabling Search Events: Begin by toggling the search event option within your Nosto account. This action enables Nosto to track and send data on website search activities to Klaviyo, including the specific terms or queries entered by users.

Configuring Search: The integration supports not only Nosto's search product, but also other search providers. Ensure your account settings' search query parameter accurately matches the query parameter used by your site's search function. This ensures that all relevant search data is captured and transmitted correctly.

Handling Non-Standard Search Parameters If your site's search function does not utilize a search parameter, you may need to incorporate the search event tracking through Nosto's tagging or Front-end API. Assistance from Nosto technical support or your development team can guide you through this process.

Utilizing Search Data in Klaviyo Once the search event tracking is active, the captured data will be visible in your Klaviyo admin panel as "Search Event by Nosto" This information allows for the creation of segments based on search behavior, such as targeting users who abandoned a search and also by the search term they used, thereby enhancing the relevance and effectiveness of your email campaigns.

Advanced Segment Creation For a more nuanced approach, Nosto Search customers users can also leverage the top five search results—covering both products and product categories—to craft detailed segments. This capability enables even more targeted and personalized marketing efforts based on specific user interests and behaviors.

Upon activation of segment export, the integration facilitates the transfer of all email addresses processed by Nosto to Klaviyo, generating a new address book within the next 1-24 hours. This process ensures

Initial Sync Duration: The first synchronization may take a few hours. Once complete, the list of Nosto customers will appear in your Klaviyo account. This list is updated twice daily to reflect new contacts, segment shifts, or removals, ensuring current and accurate targeting.

Segment Selection: Navigate to the Nosto Segments view in Nosto, select the desired segment, and click the edit (pen) icon. In the ensuing view, select Klaviyo, enable the "Synchronize this segment" option, and save your changes.

Handling New Contacts: While Nosto can generate new contacts in Klaviyo, it primarily updates the contact by adding a Nosto segment details for existing contacts to avoid duplicates.

Utilizing Custom Properties: Nosto segments are designated in Klaviyo through a custom property (e.g., "nosto_segment"). Leverage this property to create Klaviyo segments for precise targeting and automation in campaigns.

Email Content Customization: Enhance Klaviyo email campaigns by showing or hiding content blocks based on the Nosto segment details. This allows for dynamic content adaptation, ensuring relevance and engagement for each recipient based on their segment.

The section on integration settings for the Nosto and Klaviyo integration outlines several critical configuration options to optimize the integration's effectiveness and ensure compliance with privacy standards. Here's a streamlined revision for clarity:

The settings tab provides access to various general options for tailoring the Nosto and Klaviyo integration to your specific needs:

Should you regenerate your Klaviyo API tokens, you can update the new token within this section to maintain the integration's functionality.

The integration uses the Klaviyo list/segment tracking parameter to identify incoming traffic from Klaviyo emails based on URL parameter utm_source. If you've customized this tracking parameter, ensure it's updated here to accurately track and attribute incoming traffic.

Custom UTM Parameters: To enhance the identification of shoppers from Klaviyo emails, you can add a custom UTM parameter, klaviyo_segment, within the Klaviyo admin UI under UTM tracking.

This parameter, which carries the value of Klaviyo segment ID is defined by adding a variable {segment_id} to the campaign value field. It facilitates Nosto in associating email traffic with specific Klaviyo segments, allowing for precise segmentation and targeting as Nosto can interpret based on the segmentID the respective segment of a shopper. Consultation with your web analytics team is advised before implementing this change to ensure alignment with your overall analytics strategy.

This optional setting allows for the import of marketing consent status from Klaviyo, impacting how Nosto handles marketing permissions for the imported contacts. Note that it will overwrite marketing consent permission for Nosto for identified contacts. Presuming your email marketing consent is centrally managed in Klaviyo, activating this setting ensures that email marketing efforts comply with user consent preferences. Nosto primarily uses the marketing consent and value for its triggered email product and to facilitate the creation of segments. It's important to note that consent for cookies and tracking represents a separate consideration.

For additional privacy considerations, the option to import emails can be disabled. However, should you opt out of this feature, enabling the klaviyo_segment UTM parameter under paragraph Tracking Parameters becomes essential for Nosto to identify and segment incoming traffic.

Enabling Enhanced Identification improves the shopper identification rate by combining Nosto's and Klaviyo's methods. This approach leverages cookies from both platforms for more accurate identification while ensuring user privacy. By default, this option is inactive, so you will need to activate it yourself.

When a shopper profile is created in Klaviyo or a shopper visits your website, the Klaviyo script encodes the user’s exchange ID into their cookie. Please note that Klaviyo tracking JavaScript must be installed on the website as a prerequisite similarly to Nosto's. Once installed and Enhanced Identification is active, Nosto reads this cookie to retrieve Klaviyo's exchange ID for the shopper and, through Klaviyo's API, obtains the shopper's associated Klaviyo profile ID from your account.

Nosto associates the shopper and their active session with their Klaviyo profile using the profile ID, storing it (but not the user’s phone number or email) in its database as an additional detail. This allows for segment synchronization with Klaviyo while ensuring that the user's email and name remain unknown to Nosto, unless they have already been identified by Nosto. In essence, Nosto uses both its own shopper profiles and email addresses, as well as profiles identified only by their Klaviyo profile IDs, to export shopper's segment detail as a data export back to Klaviyo.

As a result, the number of shoppers that can be associated with a Nosto segment in Klaviyo increases, since both systems and their identification methods are used. The rate of this increase depends on how many shoppers can be identified by Klaviyo and Nosto, which varies from site to site. It's important to note that in the case of shoppers identified by Klaviyo IDs, their profiles remain identifiable to Nosto only by the Klaviyo profile ID, not by their email, name, or other contact details. Only the Klaviyo shopper ID is passed to Nosto, with no additional identifiable data.