Highlights are flexible rules that define what products appear on the first row(s) of your category pages by leveraging a range of Product Attributes or Performance Metrics. Highlights allow you to easily create rules such as "Highlight discounted items" or "Highlight items added less than 14 days ago".
Highlights will adapt to changes in Product Attributes or Performance Metrics, meaning an automated rule Highlighting items added less than 14 days ago can be applied to every category, and the results will change dynamically to reflect whenever new items are introduced into the catalogue.
You can manage and create your Highlights under the Highlights tab within the user-interface.
When you first start exploring Category Merchandising you will find that a number of pre-configured rules already exist within your account, with the opportunity to create new Rules tailored towards accomplishing your goals.
Creating a Rule starts with defining one or multiple Product Attributes or Product Performance metrics that can either be used stand-alone (Highlight discounted items), or combined to create unique ones (Highlight discounted items > 100€).
Product attributes are descriptive fields for products such as Brand, Category, Price, Supplier cost etc. These fields describe the product in one way or another and using them for merchandising rules allow you to group similar kinds of products together.
Example: Highlight products priced between 100€ and 200€, products only above 50€ or products priced at exactly 99€.
Product performance metrics
Product performance metrics are calculated based on behavioral and transactional data, and consists of relative data points such as conversion rate, add to cart rate, inventory throughput etc. Using these fields will allow you to showcase products which are either performing poorly or well on certain measurement points.
Example: Highlight products with a conversion rate between 2% and 5% , products that have a higher conversion rate than 3%, or products that have exactly 0% conversion rate.
A full list of available Product Attributes and Performance Metrics are available in this article: Product Attributes and Performance Metrics
You can add as many attributes as needed to achieve the desired end result and preview the change across other categories you intend to apply the Highlight.
Highlights can be scheduled either with a fixed start and end date, or only using a fixed start and continuous end date. This means that Highlights can be created and applied to coincide with other marketing efforts that are scheduled in the future.
After previewing the Sorting rule on the categories you intend to use it, you can save the rule and start applying it. If you haven't created a Sequence yet, you should start by reading this article: Get started with Category Merchandising