Ecommerce growth is all about understanding hard commercial metrics and leveraging the insights from that data to make informed decisions.
The problem is: the data is usually scattered across tools that aren’t ecommerce focused, ecommerce teams rarely have the bandwidth to manually organize it, and it can often be difficult to derive actionable insights from the data even when it is organized.This leads to uncertainty, which leads to questions like:
Am I focusing on the metrics that matter?
Is the growth we’re seeing truly sustainable?
Where are the best places to focus our efforts?
The site metrics report solves these challenges by gathering the key ecommerce growth metrics into a single place and makes them easier to analyze.
The comparison graph allows a user to see the performance of key metrics over time and compare them against the previous time period (eg. MOM or YOY) or against other metrics (eg. is there a correlation between increased visits and revenue).
Total sales KPI panel focuses on key growth metrics within the defined time period and the change in the comparison time period.
Potential sales panel focuses mostly on the undervalued potential through carts, abandoned carts and the rates of these figures. These are essentially bottom of the funnel metrics that denote customers who were close to converting.
Engagement panel focuses on how visitors interacted with your website f.ex how many products they viewed or how long they spent in the store. These are essentially middle of the funnel metrics that denote engagement.