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Rights Request Messages: Best Practice
Rights Request Messages: Best Practice
Dan Macarie avatar
Written by Dan Macarie
Updated over a week ago

Over recent years both Instagram and Twitter have taken several steps to help reduce the ability for spam/robot accounts to hijack their networks.

These steps have made it more difficult for undesirable accounts to leverage these networks, however, a side effect of these steps is sometimes legitimate accounts can accidentally get flagged, especially when requesting Rights for multiple pieces of content over a short period.

To help limit this, Nosto has implemented logic on their end to help throttle requests and conform with Instagram and Twitter's own Best Practices when it comes to posting messages in mass.

These steps, whilst reducing the risk, are not foolproof, as such, it is recommended that customers consider the following tips when crafting their messages.

1. The More Templates, The Better

The more Message templates you have set up, the more varied your messages will be, and the less likely your messages will be picked up as spam.

Nosto recommends you aim for around 10+ different templates on Twitter and Instagram, and can provide some sample templates if required.

2. Aim for a Variance of 40%+

Especially when sending via Batch, it is recommended that you aim for a unique variance of at least 20%, and preferably around 40%+ for all messages within your Batch.

3. Limit the number of Hashtags & Mentions

By default, your Reply or Comment will include around 1x Hashtags and mention around 1x User, which is common for most Replies and Comments. Naturally, however, you can add additional Users or Hashtags.

Nosto recommends however avoiding adding more than 5x Hashtags and 2-3x Users.

4. Customize your Message per Request

Nothing beats a personalized message, both for encouraging a content creator to hand over their rights, and also for avoiding being flagged for spam.

5. Avoid Spikes in Requests

One of the easiest ways to flag Instagram's or Twitter's anti-spam rules is to go from posting zero comments/replies to posting hundreds in a matter of days. It is encouraged that you both look to build up your requests over time, plus, where possible try and avoid spikes.

Note: The above guide does NOT guarantee that you may not get flagged for spam or for posting in an undesirable manner on the above networks. They simply reduce your risk.

For any further questions or queries, please send an email to and our support team will get back to you.

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