Stackla offers the ability for our customers to review the sentiment of each post that aggregates into Stackla. This allows you to determine whether the response rates to your campaign / brand offering is positive, negative or somewhere in between (neutral).
Stackla's sentiment score is generate by looking at the message of the tile and uses the AFINN-165 wordlist and Emoji Sentiment Ranking to perform our sentiment analysis.
Occasionally, Stackla's sentiment analysis may not correctly match the sentiment of a post. For example, the post below has been marked as negative by the Stackla system, however it could be marked as positive.
To change a posts Sentiment follow the instructions below:
Go to Curate > Manage Content > View Settings
Select the option, 'Sentiment'
A new column will be added to the Table View allowing you to review all posts Sentiment score
To change the Sentiment simply use the toggle and select from Positive, Neutral or Negative icons
The update is automatically saved
If you wish to filter your content by Sentiment simply go to you Curate > Manage Content > Refine By > Sentiment and select from Positive, Neutral or Negative.
For any further questions or queries, please submit a request and our support team will get back to you.