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Advanced Settings for Email Widgets
Advanced Settings for Email Widgets
Dan Macarie avatar
Written by Dan Macarie
Updated over a week ago

Email widget advanced settings is an integrated view to all email widget configurations.

Disabling Widgets

Besides featuring similar editor tools to the email widget creation wizard it allows disabling a campaign which will hide the widget and recommendations from an existing campaign, even if a snippet code would be included in an email template.

The enabled switch controls the visibility of the widget. In the example below the email widget is disabled so in case you want to use a widget actively, keep the widget enabled.

Note: the title of the widget, if enabled and part of the HTML snippet, will however be displayed.

Campaign Type

Define the recommendation type in use in the email widget. The recommendation types available are the following:

Best Sellers is a recommendation type based on overall trend data and popularity displaying what is currently “hot and popular” on the online store.

Personalized Recommendations displays visitors the items they viewed or added to their cart, but did not buy, during previous visits (technically browser sessions) to the store, giving more weight for items visited more frequently or held in cart, excluding bought items.

Browsing History displays visitor’s product browsing history in a linear order.

Browsing History Related displays new products related to a visitor’s recent browsing history, excluding products a visitor has already browsed, by comparing visitor’s browsing history to similar profiles.

Product based Cross-Selling displays product recommendations that are related to a given product.

Order Related Recommendations displays product recommendations that are related to the last purchase of a customer.

Email Service

Define the Email Service Provider you use to send emails to your prospects and customers:

Campaign options

Campaign options for Best Sellers campaign provides the possibility to change the Scoring mode, Time periods and filters in use.

Best Sellers displays new products related to a visitor’s recent browsing history, excluding products a visitor has already browsed, by comparing visitor’s browsing history to similar profiles.

Three scoring modes can be selected:

Most Views – Ranks products according to the number of views gained usually displayed as: “Popular items” or Trending products”. Works well for highlighting recently added or otherwise often viewed products, which are not necessarily yet best sellers

Most Buys – Ranks products according to the quantity of items sold usually displayed as: “Bestsellers” by putting the best converting items to the limelight.

Most Buyers – Ranks products according to the number of check-outs, ignoring the number of sold quantity. Use most buyers instead of buys in case you sell products which are often bought in large quantities per order.

Time period tool allows creating new time periods applicable in best sellers and trending recommendations. Learn more about Time period here.

Select Best Seller configuration provides you with the Nosto include and exclude filters. Learn more about include and exclude filters here.

Campaign options for Browsing History Related campaign provides the possibility to change the relation type and apply include and exclude filters.

Relationship Score Based – Intelligent point-based logic, giving more weight to items other visitors have bought or added to their cart with the current item, but also tracks views together albeit giving a lower score for views. Usually displayed as: “Customers who viewed this also liked”. Suits well for a recommendation suggesting supplementary products for all stores despite the traffic and sales volume.

Viewed Together (smart) – Displays items other visitors have viewed close to currently viewed item. Usually displayed as: “Customers who viewed this also viewed”. Works well for a recommendation displaying alternatives.

Viewed Together (plain) – displays items generally viewed together during the visit o Usually displayed as: “Customers who viewed this also viewed”.

After Viewing This Finally Bought – displays items visitors have gone on to buy after viewing the item. Usually displayed as: “Customers who viewed this finally bought”

Bought Together: items repeatedly bought together with the current item. Usually displayed as: “Frequently bought together”. Great for recommendation suggesting supplementary products, but suitable only for big shops with significant amount of conversions across the whole selection as the scoring mode requires a lot of data.


If Nosto can't recommend any product to a particular recipient, a fallback mechanism takes over the primary recommendation type. Learn more about Fallback here.

Copy & Visual Settings

When you create an Email Widget, Nosto renders a code snippet to insert directly into your Email Service Provider’s admin panel. Since every email campaign is different, you have the option to define the container width in which you will place the code snippet. Content of the Email Widget will be adjusted automatically. When Email width has been adjusted, you can preview the widget using our WYSIWYG function. Amend the Snippet visuals, Product thumbnail and Product description visuals section and preview the changes in real-time.

Advanced styling

You can use the advanced styling mode to gain more flexibility with the design. Click “Use advanced styling” to enable the Advanced styling mode.

You can find some examples here.

In the style definition markup input field, you can define product attributes such as brand, product name, current price, list price and discount. You can see the examples and the list of all fields and directives following the respective guides.


Product fields and directives

Customer Identification

By default a customer is identified by Nosto based on an email address by including customer’s email address as a parameter to the recommendation request made to Nosto.

In case a site uses a customer reference to identify customers, email widget settings should be altered to use the customer reference identifier instead. Since the default method for identification is an email address, adjust the settings and choose ‘customer reference’ only if your site uses the reference instead of an email address.

Plain snippet

Alternatively, if you wish to implement the Nosto Email Widget into your Email Service Provider using a container approach, you can simply select the Plain snippet tab. Each product recommended in a Nosto Email Widget is represented by a product thumbnail and a product description image. Both redirect to a product detail page via a link. Copy & paste the links edited in the Nosto HTML Placeholder section:

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