When evaluating the success of your UGC strategy, metrics like reach, engagement, and conversions are likely your go-to indicators. However, you might also be wondering:
How much have we saved on content production since implementing UGC?
How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content?
Which products, brands, or categories most frequently appear in our UGC?
Content production metrics can provide answers to these questions. But with a plethora of metrics to sift through and limited resources, keeping tabs on content production performance can be challenging.
The Content Dashboard offers a comprehensive view of your user-generated content activity through an overview page that summarizes production insights spanning Tiles, Assets, Rights Management, Tags, and Commerce. Additionally, you can delve deeper into each area for detailed metrics and track trends over time with dedicated reports.
How can I use this report?
Content cost savings
Measure the savings you've made in content creation by comparing the costs of traditional brand content to that of freely available UGC.
> Gain a clearer perspective on the cost-effectiveness of UGC in your content strategy, allowing for smarter budget allocation.
Content used across channels
Monitor the volume of content used across your different touchpoints.
> Refine content distribution strategies and ensure that you effectively impact all stages of your marketing funnel.
Time to publish
Measure the average time it takes to move visual content from ideation to publication.
> Gain insights into content operational efficiency, identify bottlenecks, and assess how UGC compares to other content types in supporting your responsiveness in content publication.
Volume of published content
Track the volume of content being published, whether daily, weekly, monthly, or quarterly.
> Uncover peaks in publishing patterns, allowing you to recognize which campaigns or strategies have been most effective and replicate it.
Source of content
Track the volume of assets collected based on different sources, such as social media, direct uploads, or those created manually.
> Identify the most effective content sources and strategize on ways to enhance the content stream from each source.
Volume of tagged content
Review how much content is tagged and see the details of these tags, whether they're related to content, creative briefs, or advocate tags.
> Receive insights on popular themes and topics within UGC to guide future content campaigns or product launches.
Shoppable content
Amount of content tagged for brands, categories, products, shopspots, and more. Also, view the volume of shoppable content featuring products that are in stock, out of stock, or discontinued.
> Discover product ranges that are underrepresented in content and strategize upcoming campaigns to amplify content for those specific ranges.
Rights Management
Monitor the number of rights requests sent and see how many were accepted versus rejected. Also, identify content with revoked rights.
> Spot challenges and refine the rights management process
How to get started?
Go to Analyze > Content.
In the Tiles, Assets, Rights Management, Tags, and Commerce tabs, you can select the date range you want to analyze and view the data filtered by Published vs Unpublished tiles.
You can also drill down from the different reports into the actual Tiles behind the data in the different horizontal bar charts
For any further questions or queries, please send an email to support@nosto.com, and our support team will get back to you.