The Nosto Google Ads for UGC Widgets allows brands to inject relevant Google Ads into their Widgets.
Included below are the steps required to set up the Integration.
Configure Google Ads for UGC Widgets
To find, simply navigate to Integrations > View All Integrations on the Nosto UGC navigation and either refine by Advertising or search for the Google Ads for Widgets listing.
Once found, you can load up the Plugin Description and select Configure Integration.
The different parameters you can configure are outlined below:
Network ID: Define Network ID in Slot Path
Ad Unit ID: Define Ad Unit ID in Slot Path
Ad Zone: Define Ad Zone in Slot Path
Ad Unit Size: Size of Ad Display (Width x Height)
Default Target Parameter / Slug: Fallback target parameter/slug to render if Tiles does not have a Tag associated.
Ad Tag ID: Define Target Class name
Clicks to render Ad: Defines how many Tiles an end-user needs to click on before they are presented with an Ad
The Slot Path for Google Ads is traditionally defined as: /{NetworkID}/{AdUnitID}/Web/{AdZone}
Once configured, these settings will propagate across all Onsite UGC Widgets.
Customise Settings Per Widget
The settings for the Nosto Google Ads for UGC Widgets integration can be customized on a per Widget basis.
To customize the settings (or disable the Plugin), open the respective Widget within your UGC account and select the Google Ads section.
From here, you can either Disable the Widget by unticking the Enable for this Widget option, or you can apply custom settings for the Widget by selecting Customise Google Ads.
Settings you can customize on a Widget Widget basis are:
Ad Zone: Define Ad Zone in Slot Path
Ad Tag ID: Define Ad Tag ID in Slot Path
Default Target Parameter / Slug: Fallback target parameter/slug to render if Tiles does not have a Tag associated.
Ad Unit Size: Size of Ad Display (Width x Height)
Clicks to render Ad: Defines how many Tiles an end-user needs to click on before they are presented with an Ad
Rendering the Ads:
The Ad Units will automatically appear on the Widget after the Google Ads for Widget plugin has been configured. The Ad Units will appear after the end user completes the number of defined clicks on the Widget by either Expanding Tiles or using the Preview / Next actions.
The Ad will use the first Tag associated with the Tile to render the Ad Unit. If there is no Tag associated with the Tile, it will use the Default Target Parameter as defined in the Plugin.
