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What Are AI Bundles?

Understand how Nosto's AI layer makes Dynamic Bundles faster to build and more resilient to inventory changes.

Written by Kat Andres

Overview

AI Bundles adds an intelligence layer on top of Dynamic Bundles. It takes over two things that have traditionally required constant manual effort: finding products that should have a Bundles but do not, and keeping existing Bundles working when inventory changes.

The result is fewer revenue gaps. High-performing products get Bundles sooner, and Bundles stay live instead of silently breaking when products go out of stock. And because Huginn, Nosto's behavioral intelligence engine, handles the analysis, you spend less time monitoring and more time on higher-value work.


The Problem It Solves

Without AI, managing Bundles at scale means:

  • Manually checking which top sellers are missing a Bundle.

  • Regularly auditing active Bundles for out-of-stock products before they affect your storefront.

  • Browsing your catalog to find the right products to add or replace.

AI Bundles replaces all three with proactive suggestions backed by real co-purchase data from your store.


AI Opportunities

AI Opportunities is a dedicated page inside Dynamic Bundles that surfaces two types of ready-to-act tasks.

Top Performers: Huginn identifies your best-selling products that do not have a Bundle yet and generates Bundle suggestions for them. High-performing products are proven revenue drivers; adding Bundles to them is one of the highest-impact ways to increase average order value.

Fallback Item Suggestions: When a product in an existing Bundle goes out of stock, that Bundle typically shows incomplete or disappears from your storefront. Huginn surfaces those affected Bundles and suggests replacements, either optimized for performance (cross-sell) or for preserving the Bundle's original intent (similarity).


AI Suggestions in the Bundle Builder

When you create or edit a Bundle, Huginn surfaces inline suggestions alongside your Bundle items: complementary products based on cross-sell behavior, and similar alternatives to use as fallbacks. You get data-backed recommendations without leaving the editor.

For the full how-to, see "Using AI Suggestions in the Bundle Builder".


Summary

  • AI Bundles helps you close bundle coverage gaps on top-selling products and prevent OOS items from breaking existing Bundles. Both are automatically surfaced by Huginn.

  • AI Opportunities is the primary surface: proactive tasks for products that need a Bundle and Bundles that need fixing.

  • AI suggestions in the Bundle Builder support you inline while you create or edit a Bundle.

  • Together, they reduce manual monitoring and help you get more revenue from Bundles with less effort.

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