From time to time, customers ask us how to get the most out of Facebook hashtags within Nosto. The good news is, that Nosto can aggregate Facebook hashtags.

The main thing to keep in mind is hashtag visibility on Facebook is heavily influenced by privacy settings. For a Facebook hashtag to be useful in a campaign, marketers need to educate users to make their posts ‘public’ and to directly post to your business's Facebook page.

We recommend customers focus their efforts on Twitter and Instagram for hashtag campaigns. As Molly McHugh from Digital Trends explains:

“Twitter’s limited character count means adding metadata is just plain useful – the same goes for Instagram. You’re posting images, usually without long, drawn-out explanations (hopefully; don’t be that guy). Hashtags work as a way to define it or connect it to something similar. On Facebook, you connect to people who are “similar,” usually friends, family, colleagues, or friends of friends. On Twitter and Instagram, you connect to the things people are saying or showing. Thus, a hashtag helps you make that connection.”

We tend to agree Molly!

In saying all of this, we do understand that Facebook is central to a lot of our customers’ marketing efforts, so if you can’t live without it here are some tips to get the most out of Nosto:

Drive fans to your page instead of using a hashtag

Encourage people to visit your Facebook page and share their content directly to your timeline. Not only will this increase engagement on your page, but it will also expose your pre-existing content to an audience wider than your existing fanbase. Posts to your Facebook page’s timeline can be easily aggregated with Nosto - here’s how.

​If using Facebook hashtags, ensure your audience sets their posts to ‘public’
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Facebook’s privacy settings mean only ‘public’ content is available to Nosto. So if you’re using Facebook hashtags in a campaign, ensure your audience is well aware they’ll need to set their posts to ‘public’- here’s how. Incorporate this messaging throughout all your campaign touch-points - collateral, landing pages, social media posts, email marketing…

For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.