Yes, but there’s a couple of things to consider.

  • Stackla will ingest all content posted after a term is created.

  • When ingesting an Instagram hashtag, Stackla looks for the hashtag in the post caption.

Let’s take a look at how this works.

Example 1: Hashtag in the post caption

Let’s say you created a new Stackla Instagram term (#Stacklalife).

6 hours later, an Instagram post with an image caption containing the hashtag #Stacklalife is published:

As the Instagram post was published with a hashtag in the caption after you created the Stackla term, this post will be ingested.

Example 2: Hashtag as a comment on an old post

Let’s say you created a new Stackla Instagram term (#Stacklalife) yesterday.

In this example, the #Stackalife hashtag is added as a comment to an existing Instagram post (published 21 weeks ago):

In this scenario, the post won’t be ingested.

The reason this won’t be ingested is because

  1. The post was published before the Stackla term was created

  2. The hashtag (#Stacklalife) was not in the caption of the image

Example 3: Hashtag as a comment on a new post

Let’s say you created a new Stackla Instagram term (#Stacklalife).

10 minutes later, you post a photo on Instagram. You remember that you forgot to hashtag the photo so you go back and add #Stacklalife as a comment:

In this scenario, the post won’t be ingested.

The reason this won’t be ingested is because the post does not contain your Stackla Instagram term (#Stacklalife) in the caption.

Running an Instagram photo competition?

To ensure your Instagram photo competition runs smoothly, we recommend:

  • Setting up your Instagram hashtag terms at least a few days prior to your competition launch, to ensure Stackla is ingesting content when your competition commences.

  • Instructing competition entrants to publish their entries with the hashtag in the post caption.

  • Using Stackla’s Rights Management feature to ensure entrants comply with your competition terms and conditions.

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