Yes, but there are a couple of things to consider.
Nosto will ingest all content posted after a term is created.
When ingesting an Instagram hashtag, Nosto looks for the hashtag in the post caption.
Let’s take a look at how this works.
Example 1: Hashtag in the post caption
Let’s say you created a new Nosto Instagram term (#Stacklalife).
6 hours later, an Instagram post with an image caption containing the hashtag #Stacklalife is published:
As the Instagram post was published with a hashtag in the caption after you created the UGC term, this post will be ingested.
Example 2: Hashtag as a comment on an old post
Let’s say you created a new UGC Instagram term (#Stacklalife) yesterday.
In this example, the #Stackalife hashtag is added as a comment to an existing Instagram post (published 21 weeks ago):
In this scenario, the post won’t be ingested.
The reason this won’t be ingested is because
The post was published before the UGC term was created
The hashtag (#Stacklalife) was not in the caption of the image
Example 3: Hashtag as a comment on a new post
Let’s say you created a new UGC Instagram term (#Stacklalife).
10 minutes later, you post a photo on Instagram. You remember that you forgot to hashtag the photo so you go back and add #Stacklalife as a comment:
In this scenario, the post won’t be ingested.
The reason this won’t be ingested is that the post does not contain your UGC Instagram term (#Stacklalife) in the caption.
Running an Instagram photo competition?
To ensure your Instagram photo competition runs smoothly, we recommend:
Setting up your Instagram hashtag terms at least a few days before your competition launch, to ensure UGC is ingesting content when your competition commences.
Instructing competition entrants to publish their entries with the hashtag in the post caption.
Using Nosto’s Rights Management feature to ensure entrants comply with your competition terms and conditions.
For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.