The Stackla Google Ads for Widgets Plugin allows for brands to inject relevant Google Ads into their Widgets.

Included below are the steps required to setup the Integration.

Install and Configure Google Ads for Widgets plugin
The Google Ads for Widgets plugin is located under the Advertising section within the Stackla Plugin directory. To find, simply navigate to Plugins > View All Plugins on the Stackla navigation and either refine by Advertising or search for the Google Ads for Widgets listing.

Once found, you can load up the Plugin Description and select Install Plugin.

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Once you have successfully installed the plugin you will be redirected to the Plugin Configuration screen, similar to below.

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The different parameters you can configure are outlined below:

  • Network ID : Define Network ID in Slot Path

  • Ad Unit ID : Define Ad Unit ID in Slot Path

  • Ad Zone : Define Ad Zone in Slot Path

  • Ad Unit Size : Size of Ad Display (Width x Height)

  • Default Target Parameter / Slug : Fallback target parameter / slug to render if Tiles does not have a Tag associated.

  • Ad Tag ID : Define Target Class name

  • Clicks to render Ad : Defines how many Tiles an end-user needs to click on before they are presented with an Ad

The Slot Path for Google Ads is traditionally defined as : /{NetworkID}/{AdUnitID}/Web/{AdZone}

Once configured, these settings will propagate across all Stackla Widgets.

Customise Settings Per Widget
The settings for the Stackla Google Ads for Widget plugin can be customised on a per Widget basis.

To customise the settings (or disable the Plugin), open the respective Widget within your Stack and select the Google Ads section.

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From here, you can either Disable the Widget by unticking the Enable for this Widget option, or you can apply custom settings for the Widget by selecting Customise Google Ads.

Settings you can customise on a Widget by Widget basis are:

  • Ad Zone : Define Ad Zone in Slot Path

  • Ad Tag ID : Define Ad Tag ID in Slot Path

  • Default Target Parameter / Slug : Fallback target parameter / slug to render if Tiles does not have a Tag associated.

  • Ad Unit Size : Size of Ad Display (Width x Height)

  • Clicks to render Ad : Defines how many Tiles an end-user needs to click on before they are presented with an Ad

Rendering the Ads:
The Ad Units will automatically appear on the Widget after the Google Ads for Widget plugin has been configured. The Ad Units will appear after the end user completes the number of defined clicks on the Widget by either Expanding Tiles or using the Preview / Next actions.

The Ad will use the first Tag associated with the Tile to render the Ad Unit. If there is no Tag associated with the Tile, it will use the Default Target Parameter as defined in the Plugin.

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