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Mailchimp: How to create Mailchimp subscribers from UGC claimed tiles
Mailchimp: How to create Mailchimp subscribers from UGC claimed tiles
Dan Macarie avatar
Written by Dan Macarie
Updated over a week ago

In this guide we explore the general concept of creating a Subscriber in one of your MailChimp lists whenever someone claims their Tile through Nosto leveraging Rights by Registration.

Key Concepts:

  • Mailchimp: Mailchimp is a freemium online based email marketing service.

  • Zapier: Zapier is a tool for primarily non-technical users to connect together web apps. An integration between two apps is called a Zap. A Zap is made up of a Trigger and an Action. Whenever the trigger happens in one app, Zapier will automatically perform the action in another app.

What you require:

This guide assumes you have the following:

  • Zapier Account

  • Nosto License

  • Mailchimp Account

The Fun Part:

Nosto has made it easy to connect your MailChimp account to your UGC account via the Middleware tool Zapier by creating a Shared Zap for your convenience. To install and run on your UGC account, simply follow the steps below.

1. Install the Zapier for Nosto Integration

To access the plugin, simply go to the Plugin directory within your UGC account and install the plugin titled 'Zapier’.

Once setup you will be given the option to configure your Zap and Instance details.

Here you can specify a name for your Zap within your Nosto environment and generate an access token which you will need later on in this process.

We will also need to come back here to add in a Zap Trigger into this lower section.

2. Install the Mailchimp for Nosto Shared Zap

Once you have configured Zapier on the Stackla side, you can now take advantage of the already created ‘Shared Zap’.

Find the ‘Create Mailchimp subscribers from claimed Nosto tiles' on the Mailchimp plugin in the UGC Interations Directory. Click the ‘Use this Zap’ button.

First step is to setup a Webhook within Nosto. Going back to where you edited your Zapier plugin, paste the provided Webhook into the Tile Claimed section (under Zap Triggers).

Next step is to link Nosto to Zapier. To progress, simply click on the Connect option to progress.

From here you can add your Access Token (as generated before) and the Shortname for your Stack.

Next step is to connect your Mailchimp account to Zapier. Much like before, simply click on the 'Connect' button to progress.

This will prompt you to log into your MailChimp account to grant access.

Once complete you can now start associating fields from Nosto with relevant fields within Mailchimp, as well select the list you want to send contacts to.

Note: Want to associate more fields from Nosto with Mailchimp subscriber fields? Simply click on ‘Show Advanced Options’.

Once you are happy with the association, you can now click ‘Save + Finish’ and send your Zap live.

For any further questions or queries, please send an email to and our support team will get back to you.

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