Nosto customers using the Recommendations module can now display cross-selling product suggestions directly within User‑Generated Content (UGC) onsite widgets. Enabling Cross‑Sellers helps surface complementary products to shoppers, boosting average order value (AOV), increasing conversion rates, and improving the overall shopping experience by showcasing relevant recommendations alongside authentic customer content.
Key Benefits
Increase Revenue: Encourage additional purchases by highlighting complementary products.
Enhance Personalization: Leverage Nosto’s recommendation engine to display products tailored to each shopper’s interests.
Improve Engagement: Combine social proof from UGC with targeted product suggestions to drive deeper shopper interaction.
Prerequisites
Recommendations module enabled.
UGC widget using either the Grid or Carousel template (Cross‑Sellers are not available on other widget types).
Steps to Enable Cross‑Sellers
Log in to the Nosto Admin Portal.
Navigate to Content Experience > Shoppable UGC > Touchpoints > Widgets.
Locate the UGC widget where you want to enable cross‑selling and click Edit.
In the widget editor, expand the Expanded Tile menu.
Toggle on Cross‑Sellers.
Click Save to apply your changes.
(Optional) Preview the widget on your storefront to verify that product recommendations appear alongside UGC content.
For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.