Overview
Nosto’s Dynamic Filters allow you to automatically surface relevant user‑generated content (UGC) on Product Detail Pages (PDPs) and Product Listing Pages (PLPs). By combining dynamic filters with your chosen content filters (Product, Category, or Brand), widgets only display UGC that’s been tagged to match the context of each page, inspiring shoppers with highly relevant social proof.
Key Benefits
Personalized Shopping Experience: Show customers UGC that directly relates to the product or category they’re viewing.
Operational Efficiency: Configure one widget and deploy it across multiple pages—content updates dynamically based on page context.
Increased Engagement & Conversions: Relevant social proof boosts shopper trust and encourages purchase decisions.
Configuration Options
1. Via Embed Code
If you publish widgets using embed code, you must update the embed snippet to include dynamic filter parameters. Refer to our UGC Tech Docs for detailed instructions
2. Via Nosto Placements (Recommended)
Log in to your Nosto Admin Console.
Go to Content Experience > Shoppable UGC > Touchpoints > Widgets.
Locate your UGC widget and click Edit.
Expand the Settings menu.
Under Dynamic Filters, select one of the following options:
Product: Automatically filter by the product SKU on PDPs.
Category or Brand: Automatically filter by page category or page brand on PLPs.
Click Save.
Fallback Options
If there isn’t enough tagged content for a specific page, choose a fallback filter to ensure your widget remains populated:
Fallback Type | Applies To | Behavior |
Category | PDP only | Shows UGC tagged to the product’s category when product‑level content is insufficient. |
Brand | PDP only | Shows UGC tagged to the product’s brand when product‑level content is insufficient. |
Custom | PDP & PLP | Shows UGC tagged to a selected filter (product, category, or brand) of your choice. |
Troubleshooting
Issue | Possible Cause | Solution |
Widget shows unrelated content | Incorrect filter selection | Verify you chose the correct Dynamic Filter for the page type (Product vs Category/Brand). |
Widget empty on page | No tagged UGC available | Tag additional content or configure an appropriate fallback option. |
Embed code changes not applied | Cache or deployment delay | Clear site cache and verify updated embed snippet is live. |
For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.