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How to use the Individual Widget Analytics Report
How to use the Individual Widget Analytics Report
Alina Marques avatar
Written by Alina Marques
Updated over a week ago

Requirements:


Use the Individual Widget Analytics Report to determine particular Widgets' performance and commerce metrics.

How can I use this report?

This report is divided into two tabs: Performance and Commerce.

The Performance tab includes the following sections:

  • Summary: Understand the performance of the widget for each interaction tracked.

  • Widget Interactions: Understand how many web users have interacted with the widget over time (excludes Tile Loads and Widget Loads events)

  • User Statistics: Understand how many Users, Sessions, Page Views, Avg Session Duration, Avg Pages per Session, and Bounce Rate are associated with web users on a page where the widget was loaded.

The Commerce tab includes the following sections:

  • Shopping Behaviour: Understand the shopping behavior of web users who have interacted with the Widget.

  • Sales Funnel: Understand the Sales Funnel for the Widget.

  • Sales Statistics: Understand the Conversion Rate, Revenue, Transactions, and Average Order Value associated with users interacting with the Widget.

How to get started?

There are two ways you can access an Individual Widget Analytics Report:

Option 1:

  • Go to UGC Publisher Center > Touchpoints > Widgets.

  • Click > in the Actions column.

  • Click Analytics

Option 2:

  • Go to UGC Analytics > Performance or UGC Analytics > Commerce.

  • In the Widgets section > Click View Details in one of the Widgets

Performance Metrics Glossary:

Report

Metric

Description

Summary

Widget Loads

Number of times the Widget was loaded on the page during the selected period & data stream

Summary

Load More

Number of times the Load More button was clicked for the Widget during the selected period & data stream

Summary

Tile Load

Number of times Tiles were loaded in the widget during the selected period & data stream

Summary

Tile Expands

Number of times Tiles were expanded in the widget during the selected period & data stream

Summary

Shopspot Flyouts

Number of times a Shopspot flyout opened in the Tiles in the widget during the selected period & data stream

Summary

Product Clicks

Number of times a Product CTA was clicked in the Tiles in the widget during the selected period & data stream

Summary

Like

Number of times a like was clicked in the Tiles in the widget during the selected period & data stream

Summary

Dislike

Number of times a dislike was clicked in the Tiles in the widget during the selected period & data stream

Summary

Username Clicks

Number of times the username link was clicked in the Tile in the widget during the selected period & data stream

Summary

Tile Hover

Number of times the Tiles in the widget were hovered during the selected period & data stream

Widget Interactions

All Widgets

Number of web users that interacted with UGC Widgets during the selected period & data stream (excludes Tile Loads and Widget Loads events)

Widget Interactions

Individual Widget

Number of web users that interacted with the Widget during the selected period & data stream (excludes Tile Loads and Widget Loads events)

User Statistics

All Users

Number of web users who have initiated at least one session during the selected period & data stream

User Statistics

Widget Users

Number of web users who have been on a page where the widget was loaded during the selected period & data stream

User Statistics

All Sessions

Number of sessions during the selected period & data stream

User Statistics

Widget Sessions

Number of sessions where web users have been on a page where the widget was loaded during the selected period & data stream(includes Tile Loads)

User Statistics

All Avg Session Duration

Avg session length during the selected period & data stream

User Statistics

Widget Avg Session Duration

Avg session length for web users who have been on a page where the widget was loaded during the selected period & data stream (includes Widget Loads & Tile Loads)

User Statistics

All Bounce Rate

The percentage of single-page sessions in which there was no interaction with a page during the selected period & data stream

User Statistics

Widget Bounce Rate

The percentage of single-page sessions in which there was no interaction with a page that loaded the widget during the selected period & data stream

Commerce Metrics Glossary:

Report

Metric

Description

Shopping Behaviour

All Visits (item count)

Number of times a web user visited the website during the selected period & data stream

Shopping Behaviour

Widget Visits (item count)

Number of times a web user was on a page where the widget was loaded during the selected period & data stream

Shopping Behaviour

All Product View (item count)

Number of times the web user was on a product page during the selected period & data stream

Shopping Behaviour

Widget Product View (item count)

Number of times a web user was on a product page after interacting with the Widget with the product during the selected period & data stream

Shopping Behaviour

All Add to Cart (item count)

Number of times a web user clicked Add to Cart during the selected period & data stream

Shopping Behaviour

Widget Add to Cart (item count)

Number of times a web user clicked Add to Cart after interacting with the Widget with the product during the selected period & data stream

Shopping Behaviour

All Transactions (item count)

Number of times a web user finalized a transaction during the selected period & data stream

Shopping Behaviour

Widget Transactions (item count)

Number of times a web user finalized a transaction process after interacting with the Widget during the selected period & data stream

Sales Funnel

Widget Visits (user count)

Number of web users that were on a page where the Widget was loaded during the selected period & data stream

Sales Funnel

Widget Product View (user count)

Number of web users that were on a product page after interacting with the Widget during the selected period & data stream

Sales Funnel

Widget Add to Cart (user count)

Number of web users that clicked Add to Cart after interacting with the Widget during the selected period & data stream

Sales Funnel

Widget Transactions (user count)

Number of web users that finalized a transaction after interacting with the Widget during the selected period & data stream

Sales Statistics

All Conversion Rate

Conversion Rate during the selected period & data stream

Sales Statistics

Widget Conversion Rate

Conversion Rate attributed to the Widget during the selected period & data stream

Sales Statistics

All Revenue

Revenue during the selected period & data stream

Sales Statistics

Widget Revenue

Revenue attributed to the Widget during the selected period & data stream

Sales Statistics

All Transactions

Number of times a web user finalized a transaction during the selected period & data stream

Sales Statistics

Widget Transactions

Number of Transactions attributed to the Widget during the selected period & data stream

Sales Statistics

All Avg Order Value

Average Order Value during the selected period & data stream

Sales Statistics

Widget Avg Order Value

Avg Order Value attributed to the Widget during the selected period & data stream

For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.

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