Requirements:
Google Analytics 4 plugin installed and configured
If your widgets are not deployed via Nosto Placements, please install the UGC Commerce script on your website.
Use the Individual Tag Analytics Report to determine particular Tags' performance and commerce metrics.
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How can I use this report?
This report is divided into two tabs: Performance and Commerce.
The Performance tab includes the following sections:
Summary: Understand the performance of the Tag for each interaction tracked.
Tag Interactions: Understand how many web users have interacted with a tile with the Tag over time (excludes Tile Loads and Widget Loads events)
User Statistics: Understand how many Users, Sessions, Page Views, Avg Session Duration, Avg Pages per Session, and Bounce Rate are associated with web users on a page where a Tile with the Tag was loaded.
The Commerce tab includes the following sections:
Shopping Behaviour: Understand the shopping behavior of web users that have interacted with a Tile with the Tag.
Sales Funnel: Understand the Sales Funnel for Tiles with the Tag.
Sales Statistics: Understand the Conversion Rate, Revenue, Transactions, and Average Order Value associated with users interacting with a Tile with the Tag.
How to get started?
There are two ways you can access an Individual Tag Analytics Report:
Option 1:
Go to UGC Monitoring > Curation > Tags
Click > in a Tag
Click Analytics
Option 2:
Go to UGC Analytics > Performance or UGC Analytics > Commerce.
In the Tags section > Click on one of the Tags
Performance Metrics Glossary:
Report | Metric | Description |
Summary | Tag Load | Number of times a Tile with the Tag was loaded during the selected period & data stream |
Summary | Tag Expands | Number of times a Tile with the Tag was expanded during the selected period & data stream |
Summary | Shopspot Flyouts | Number of times a Shopspot flyout opened in a Tile with the Tag during the selected period & data stream |
Summary | Pin Being Clicked | Number of times a Map Pin was clicked for a Tile with the Tag during the selected period & data stream |
Summary | Share Button Clicks | Number of times the share button was clicked for a Tile with the Tag during the selected period & data stream |
Summary | Product Clicks | Number of times a Product CTA was clicked in a Tile with the Tag during the selected period & data stream |
Summary | Like | Number of times a like was clicked in a Tile with the Tag during the selected period & data stream |
Summary | Dislike | Number of times a dislike was clicked in a Tile with the Tag during the selected period & data stream |
Summary | Username Clicks | Number of times the username link was clicked in a Tile with the Tag during the selected period & data stream |
Summary | Tag Hover | Number of times a Tile with the Tag was hovered during the selected period & data stream |
Tag Interactions | All Tags | Number of web users that interacted with Tiles with a Tag during the selected period & data stream (excludes Tile Loads and Widget Loads events) |
Tag Interactions | Individual Tag | Number of web users that interacted with a Tile with the Tag during the selected period & data stream(excludes Tile Loads and Widget Loads events) |
User Statistics | All Users | Number of web users who have initiated at least one session during the selected period & data stream |
User Statistics | Tag Users | Number of web users who have been on a page where a Tile with the Tag was loaded during the selected period & data stream |
User Statistics | All Sessions | Number of sessions during the selected period & data stream |
User Statistics | Tag Sessions | Number of sessions where web users who have been on a page where a Tile with the Tag was loaded during the selected period & data stream |
User Statistics | All Avg Session Duration | Avg session length during the selected period & data stream |
User Statistics | Tag Avg Session Duration | Avg session length where web users who have been on a page where a Tile with the Tag was loaded during the selected period & data stream |
User Statistics | All Bounce Rate | The percentage of single-page sessions in which there was no interaction with a page during the selected period & data stream |
User Statistics | Tag Bounce Rate | The percentage of single-page sessions in which there was no interaction with a page that loaded a Tile with the Tag during the selected period & data stream |
Commerce Metrics Glossary:
Report | Metric | Description |
Shopping Behaviour | All Visits (item count) | Number of times a web user visited the website during the selected period & data stream |
Shopping Behaviour | Tag Visits (item count) | Number of times a web user was on a page where a Tile with the Tag was loaded during the selected period & data stream |
Shopping Behaviour | All Product View (item count) | Number of times a web user was on a product page during the selected period & data stream |
Shopping Behaviour | Tag Product View (item count) | Number of times a web user was on a product page after interacting with a Tile with the Tag during the selected period & data stream |
Shopping Behaviour | All Add to Cart (item count) | Number of times a web user clicked Add to Cart during the selected period & data stream |
Shopping Behaviour | Tag Add to Cart (item count) | Number of times a web user clicked Add to Cart after interacting with a Tile with the Tag during the selected period & data stream |
Shopping Behaviour | All Transactions (item count) | Number of times a web user finalized a transaction during the selected period & data stream |
Shopping Behaviour | Tag Transactions (item count) | Number of times a web user finalized a transaction process after interacting with a Tile with the Tag during the selected period & data stream |
Sales Funnel | Tag Loads (user count) | Number of web users that were on a page where a Tile with the Tag was loaded during the selected period & data stream |
Sales Funnel | Tag Product View (user count) | Number of web users that were on a product page after interacting with a Tile with the Tag during the selected period & data stream |
Sales Funnel | Tag Add to Cart (user count) | Number of web users that clicked Add to Cart after interacting with a Tile with the Tag during the selected period & data stream |
Sales Funnel | Tag Transactions (user count) | Number of web users that finalized a transaction after interacting with a Tile with the Tag during the selected period & data stream |
Sales Statistics | All Conversion Rate | Conversion Rate during the selected period & data stream |
Sales Statistics | Tag Conversion Rate | Conversion Rate associated with a Tile with the Tag during the selected period & data stream |
Sales Statistics | All Revenue | Revenue during the selected period & data stream |
Sales Statistics | Tag Revenue | Revenue associated with a Tile with the Tag during the selected period & data stream |
Sales Statistics | All Transactions (item count) | Number of times a web user finalized a transaction during the selected period & data stream |
Sales Statistics | Tag Transactions (item count) | Number of times a web user finalized a transaction after interacting with a Tile with the Tag during the selected period & data stream |
Sales Statistics | All Avg Order Value | Average Order Value during the selected period & data stream |
Sales Statistics | Tag Avg Order Value | Average Order Value associated with a Tile with the Tag during the selected period & data stream |
For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.