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How to use the Individual Tag Analytics Report
How to use the Individual Tag Analytics Report
Alina Marques avatar
Written by Alina Marques
Updated over a week ago

Requirements:


Use the Individual Tag Analytics Report to determine particular Tags' performance and commerce metrics.

How can I use this report?

This report is divided into two tabs: Performance and Commerce.

The Performance tab includes the following sections:

  • Summary: Understand the performance of the Tag for each interaction tracked.

  • Tag Interactions: Understand how many web users have interacted with a tile with the Tag over time (excludes Tile Loads and Widget Loads events)

  • User Statistics: Understand how many Users, Sessions, Page Views, Avg Session Duration, Avg Pages per Session, and Bounce Rate are associated with web users on a page where a Tile with the Tag was loaded.

The Commerce tab includes the following sections:

  • Shopping Behaviour: Understand the shopping behavior of web users that have interacted with a Tile with the Tag.

  • Sales Funnel: Understand the Sales Funnel for Tiles with the Tag.

  • Sales Statistics: Understand the Conversion Rate, Revenue, Transactions, and Average Order Value associated with users interacting with a Tile with the Tag.

How to get started?

There are two ways you can access an Individual Tag Analytics Report:

Option 1:

  • Go to Curate > Tags or Engage > Commerce.

  • Click > in a Tag

  • Click Analytics

Option 2:

  • Go to Analyze > Performance or Analyze > Commerce.

  • In the Tags section > Click on one of the Tags

Performance Metrics Glossary:

Report

Metric

Description

Summary

Tag Load

Number of times a Tile with the Tag was loaded during the selected period & data stream

Summary

Tag Expands

Number of times a Tile with the Tag was expanded during the selected period & data stream

Summary

Shopspot Flyouts

Number of times a Shopspot flyout opened in a Tile with the Tag during the selected period & data stream

Summary

Pin Being Clicked

Number of times a Map Pin was clicked for a Tile with the Tag during the selected period & data stream

Summary

Share Button Clicks

Number of times the share button was clicked for a Tile with the Tag during the selected period & data stream

Summary

Product Clicks

Number of times a Product CTA was clicked in a Tile with the Tag during the selected period & data stream

Summary

Like

Number of times a like was clicked in a Tile with the Tag during the selected period & data stream

Summary

Dislike

Number of times a dislike was clicked in a Tile with the Tag during the selected period & data stream

Summary

Username Clicks

Number of times the username link was clicked in a Tile with the Tag during the selected period & data stream

Summary

Tag Hover

Number of times a Tile with the Tag was hovered during the selected period & data stream

Tag Interactions

All Tags

Number of web users that interacted with Tiles with a Tag during the selected period & data stream (excludes Tile Loads and Widget Loads events)

Tag Interactions

Individual Tag

Number of web users that interacted with a Tile with the Tag during the selected period & data stream(excludes Tile Loads and Widget Loads events)

User Statistics

All Users

Number of web users who have initiated at least one session during the selected period & data stream

User Statistics

Tag Users

Number of web users who have been on a page where a Tile with the Tag was loaded during the selected period & data stream

User Statistics

All Sessions

Number of sessions during the selected period & data stream

User Statistics

Tag Sessions

Number of sessions where web users who have been on a page where a Tile with the Tag was loaded during the selected period & data stream

User Statistics

All Avg Session Duration

Avg session length during the selected period & data stream

User Statistics

Tag Avg Session Duration

Avg session length where web users who have been on a page where a Tile with the Tag was loaded during the selected period & data stream

User Statistics

All Bounce Rate

The percentage of single-page sessions in which there was no interaction with a page during the selected period & data stream

User Statistics

Tag Bounce Rate

The percentage of single-page sessions in which there was no interaction with a page that loaded a Tile with the Tag during the selected period & data stream

Commerce Metrics Glossary:

Report

Metric

Description

Shopping Behaviour

All Visits (item count)

Number of times a web user visited the website during the selected period & data stream

Shopping Behaviour

Tag Visits (item count)

Number of times a web user was on a page where a Tile with the Tag was loaded during the selected period & data stream

Shopping Behaviour

All Product View (item count)

Number of times a web user was on a product page during the selected period & data stream

Shopping Behaviour

Tag Product View (item count)

Number of times a web user was on a product page after interacting with a Tile with the Tag during the selected period & data stream

Shopping Behaviour

All Add to Cart (item count)

Number of times a web user clicked Add to Cart during the selected period & data stream

Shopping Behaviour

Tag Add to Cart (item count)

Number of times a web user clicked Add to Cart after interacting with a Tile with the Tag during the selected period & data stream

Shopping Behaviour

All Transactions (item count)

Number of times a web user finalized a transaction during the selected period & data stream

Shopping Behaviour

Tag Transactions (item count)

Number of times a web user finalized a transaction process after interacting with a Tile with the Tag during the selected period & data stream

Sales Funnel

Tag Loads (user count)

Number of web users that were on a page where a Tile with the Tag was loaded during the selected period & data stream

Sales Funnel

Tag Product View (user count)

Number of web users that were on a product page after interacting with a Tile with the Tag during the selected period & data stream

Sales Funnel

Tag Add to Cart (user count)

Number of web users that clicked Add to Cart after interacting with a Tile with the Tag during the selected period & data stream

Sales Funnel

Tag Transactions (user count)

Number of web users that finalized a transaction after interacting with a Tile with the Tag during the selected period & data stream

Sales Statistics

All Conversion Rate

Conversion Rate during the selected period & data stream

Sales Statistics

Tag Conversion Rate

Conversion Rate associated with a Tile with the Tag during the selected period & data stream

Sales Statistics

All Revenue

Revenue during the selected period & data stream

Sales Statistics

Tag Revenue

Revenue associated with a Tile with the Tag during the selected period & data stream

Sales Statistics

All Transactions (item count)

Number of times a web user finalized a transaction during the selected period & data stream

Sales Statistics

Tag Transactions (item count)

Number of times a web user finalized a transaction after interacting with a Tile with the Tag during the selected period & data stream

Sales Statistics

All Avg Order Value

Average Order Value during the selected period & data stream

Sales Statistics

Tag Avg Order Value

Average Order Value associated with a Tile with the Tag during the selected period & data stream

For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.

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