In Visual UGC, you have available six different Dashboards that look at the impact of your UGC campaigns.
The big questions to address answer are:
Are people seeing my Widgets?
Are people interacting with my Widgets?
How are people interacting with my Widgets?
How much have we saved on content production since implementing UGC?
How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content?
Which products, brands, or categories most frequently appear in our UGC?
We used these questions to come up with several metrics to address them.
Questions | Metric(s) | Trigger |
Are people seeing my Widgets? | Widget Load | When an onsite or app widget loads in the page |
| Tile Loads | When an onsite or app tile loads in a widget |
| Email Tile Loads | When a tile loads in an email |
Are people interacting with my Widgets? | Widget Load more | When a user clicks on the Load More button to view more content |
| Tile Expands | When the user finds the content engaging enough and clicks to expand a tile |
| Tile Hover | When the user finds the content engaging enough to hover a tile |
| Email Tile Click | When the user finds the content engaging enough to click on it to open the original post |
How are people interacting with my Widgets? | Product Clicks | When the user is engaged enough with the product in a ShopSpot that they click the CTA to find out more. Other widgets) |
| Social handle / username clicks | When the user finds the content engaging enough to want to find out more about its author and clicks on the username. |
| Likes & Dislikes | When the user like or dislike individual tiles |
| Map Pin Clicks | When the user finds the widget engaging enough to click in one of more pins of a map widget |
| ShopSpot Flyout | When the user is engaged enough with the content to seek more information about the products featured in the image and hovers the Shopspot |
| Shares | When the user likes the content enough that they are willing to share it with their social networks |
Is UGC driving conversion? | Product Views | When the user is engaged enough with the content to seek more information about the products featured in the image and goes to the PDP |
| Add to Cart | When the user is engaged enough with the product in a Tile, they click the Add to Cart button in the PDP to go to the point of purchase. |
| Checkout | When the user is engaged enough with the product in a Tile, and they start the checkout process for that product |
| Transaction | When the user is engaged enough with the product in a Tile to buy it |
How much have we saved on content production since implementing UGC? | Total Savings | Calculated based on the average cost of a piece of professional content times the number of rights approved tiles |
How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content? | Avg Time to Publish | Calculated based on the Average time when a tile is published after being ingested in Visual UGC |
Which products, brands, or categories most frequently appear in our UGC? | Total tiles by Product, Brands, and Categories | Calculated based on the number of tiles tagged with a particular product, brand, or category |
Below is a run-down of the different dashboards available and what information they provide:
Performance Dashboard
Requirement: Google Analytics 4 plugin installed and configured
The Performance dashboard provides customers with an overview of their web traffic that has been associated with Visual UGC (users & sessions).
The reports include an overview of how different tags, terms, tiles, and widgets perform on your widgets. Find more details here.
Commerce Dashboard
Requirements:
Google Analytics 4 plugin installed and configured
If your widgets are not deployed via Nosto Placements, please install the UGC Commerce script on your website.
The Commerce Dashboard provides customers with an overview of the shopping behaviour of their web traffic that has been associated with Visual UGC.
The reports include an overview of how different tags, terms, tiles, and widgets perform on your onsite widgets. Find more details here.
Email Dashboard
Requirement: Google Analytics 4 plugin installed and configured
The Email Dashboard provides customers with an overview of their web traffic associated with Email Campaigns containing UGC content.
The reports include an overview of how different tiles perform on your email widgets. Find more details here.
Content Dashboard
The Content Dashboard offers a comprehensive view of your user-generated content activity through an overview page that summarizes production insights spanning Tiles, Assets, Rights Management, Tags, and Commerce. Additionally, you can delve deeper into each area for detailed metrics and track trends over time with dedicated reports.
Find more details here.
MailGun Email Dashboard
Requirement: MailGun Plugin installed and configured
The MailGun Email Dashboard provides customers with an overview of the performance of the emails sent via MailGun.
Organic Advocates Dashboard
Requirement: Organic Advocates Module enabled
The Organic Advocates Dashboard provides customers with a detailed overview of their contributors, the content, and briefs that are available in their instance of the functionality.
The reports include an overview of their Top Contributors by the number of content submissions that have been made, plus their interactions with your brand on social media. Additionally, customers are provided with an overview of their Organic Advocate tile interactions, plus submission information on briefs available.
For any further questions or queries, please send an email to support@nosto.com and our support team will get back to you.